Brand & Lifestyle Sports Sports Licensing World 

F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON

Reading Time: 2 minutes Post Views: 1,011 A unique opportunity supported by F1® enables fans to be part of the story by having their names printed on the chequered flags waved at each race The first flags are now on release at www.f1authentics.com F1® AUTHENTICS INVITE FANS TO “OWN THE CHEQUERED FLAG” FOR 2022 SEASON As the 2022 FIA Formula One World ChampionshipTM approaches, with the promise of a new exciting generation of cars, drivers and competitive racing, F1® Authentics, the official F1® online memorabilia platform, operated under licence by The Memento Group, is…

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Know-How Sports Licensing 

Freaky Friday – 5 Indian Sports star who stepped into licensing world

Reading Time: 3 minutes Post Views: 5,538 In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and…

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