Character & Entertainment 

eOne partners iQiyi to bring ‘Ben & Holly’ to China

Entertainment One (eOne) has teamed up with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China. As per the agreement, the season one of “Ben & Holly’s Little Kingdom” will become available across iQiyi’s streaming platform, beginning early next month. Moreover, iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year. Commenting on the association, Claire Ellis, vice president, licensing – Asia, family brands, eOne…

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Character Licensing TV Series Licensing 

Entertainment One extends presence of PJ Masks in Mexico

With new broadcast and licensing deals, Entertainment One (eOne) has extended the presence of  PJ Masks in Mexico. Televisa has lapped up the first season of the pre-school series which will begin airing in October on the free-to-air broadcaster. Additional licensing partners from the region include Grezon (seasonal products), Creaciones Guz and E-Fashion (apparel), Fotorama (games) and Operadora (dress-up). They join the existing partners in the region like Bandai Mexico, Just Play, Penguin Random House, Topps Latin America and Grupo Bestway. The consumer products program will continue to grow in 2018…

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Entertainment One ties up with Youth Sport Trust

  Entertainment One (eOne) has tied up with Youth Sport Trust (YST). As part of the partnership its popular animated TV property PJ Masks becomes a brand ambassador for YST’s work with young children in the UK. eOne will collaborate with YST on a PJ Masks branded initiative that will introduce an Early Years day to the charity’s popular annual National School Sport Week that will be rolled out to over 9000 schools and early learning venues across the UK from 26  to 30 June, this year. The initiative entitled…

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