Character Character & Entertainment Character Licensing 

Dream Theatre acquires licensing rights for Ninja Hattori

Brand Management and licensing representation company, Dream Theatre Pvt. Ltd., has acquired the licensing and merchandising rights for Ninja Hattori in India. Ninja Hattori is a long running and one the popular shows on kid’s television. Dream Theatre will build and grow a diverse portfolio of Ninja Hattori apparel, back to school, home, personal care, food, promotions and technology to cater to its massive and growing audience in India. The show airs on Sonic and is also available for viewing on Amazon Prime, Voot and Netflix, with a strong fan…

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Character & Entertainment Character Licensing 

Brandgenuity to represent ChuChu TV in North American

YouTube channel, ChuChu TV, and Dream Theatre, its global master licensing agency, has announced that Brandgenuity will serve as ChuChu TV’s agent in North America for licensing. With 23 billion views and 36 million subscribers, ChuChu TV dominates preschool entertainment on YouTube. The hit channel ChuChu TV Nursery Rhymes and Kids Songs reimagines classic nursery rhymes and toddler-loved songs including Johny Yes Papa, The Finger Family and Wheels on the Bus, while ChuChu TV Surprise Eggs Learning Videos teaches children about discovery while having fun. Speaking about the collaboration Jiggy…

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Character & Entertainment Character Licensing 

Smileys to spread happiness in India, company seeking partners for collaborations

  Nicolas Loufrani, who created the first-ever 3D smiley in 1997, have big plans for India. In an interview with The Hindu, Loufrani told the company is seeking new partners for collaborations as India is at top of his priorities. The Smiley Company maker, which is known for nearly 1,000 emojis and smileys sees India as a market with immense potential. The company foresees volumes from potential markets such as FMCG, fashion, toys, school products, home decor and footwear. “We will introduce new collections in India from its global portfolio.…

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Brand Licensing Merchandise Licensing 

Once retail opens, licensing growth in India will explode: Dream Theatre’s CEO Jiggy George

With the advancement of technology, more and more people are becoming brand conscious. How you feel when you spot a cute gullibly red angry bird or one of your favourite characters from ‘The Inside Out’ on t-shirts or bags? Obviously! They look adorable. With more and more brands adopting licensing and merchandising, the space is growing at 10-12 percent. Jiggy George, founder and CEO, Dream Theatre, tells exclusively to Moneycontrol that the licensing in India to become a booming business with the increase in retail segment. According to the Global…

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Event News 

LIMA to hold licensing sessions at the time of Licensing Expo in May

The International Licensing Industry Merchandisers’ Association (LIMA) has declared open a lot of Licensing University sessions featuring numerous trending issues and a who’s who of experts. Licensing University will take place from May 22-25 at the Mandalay Bay Convention Center in Las Vegas alongside Licensing Expo which is owned and organised by UBM and sponsored by LIMA. The Expo begins on May 23. Cole Gahagan, chief commercial officer of Fanatics, will deliver the keynote address “Licensing in the On-Demand Economy,” which will look at how Millennials and the generations that…

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#LCExcl Interview Character & Entertainment Character Licensing Entertainment Licensing People 

Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

ChuChu TV is the third most subscribed YouTube Channel in the country with 7.13 billion views. Many may not know what is ChuChu TV? It is the country’s most watched children’s rhymes channel. With the motto of ‘spreading goodness among children’, ChuChu TV has become the ‘to-go’ place for kids and their parents to educate and entertain them. The century old nursery rhymes have been given a positive twist thereby inculcating the good thoughts and habits among kids. With its vibrant touch and jazzy beats, they have been the daily…

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Brand Licensing Fashion & Accessories 

Dream Theatre to represent Smiley Brand in India

The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India Dream Theatre will now work to develop Smiley’s “Happy Collection,” as well as Smiley Baby, in the region. The agency will also continue to develop the brand’s food program while continuing to target promotional partners. “We are delighted to be working with the Smiley Company, having already received favorable traction in India, we can count on their unique design sensibility to market a gamut of products in the market,” says Jiggy George, founder and chief executive…

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Character & Entertainment Entertainment Licensing 

Dream Theatre named Licensing Agent for Mister Maker

Zodiak Kids has appointed an agent for India for its Arts & Crafts sensation Mister Maker Dream Theatre Private Limited will be representing Mister Maker in India in response to a building consumer demand in the territory. Dream Theatre will be presenting all consumer products and live events for Mister Maker and products are expected to hit retail shelves this winter. Core categories at launch will be craft kits, back to school, stationary and publishing. Mister Maker’s seventh series Mister Maker’s Arty Party launched on CBeebies last year and has…

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Character & Entertainment Character Licensing Entertainment Licensing 

Xilam names Dream Theatre licensing agent for ‘Oggy’

Dream Theatre has been named the Indian licensing agent for Xilam’s popular children’s brand Oggy and the Cockroaches. Under a two-year agreement, the agency will represent Oggy across all consumer products categories and brand promotion. The series is currently one of India’s leading children’s TV performs, airing on both Cartoon Network and Nickelodeon and the first consumer products are expected to hit shelves in autumn next year. Oggy and the Cockroaches targets kids aged six to 11 years old and has already found success across Europe particularly within France and…

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