Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

Read More
Character & Entertainment TV Series Licensing 


  Studio adapts to lockdown with seamless remote production pipeline 17 April 2020. In a move that will put a smile on the faces of millions of young viewers staying home, Disney India is premiering Guddu, Bapu and Gadget Guru Ganesha, three new shows produced by leading India and Singapore-based animation studio Cosmos-Maya. With the addition of these three shows, Cosmos-Maya will have 20 of its own produced series currently airing worldwide.  The news comes soon after two other Cosmos-Maya original series, Titoo and Lambuji Tinguji were greenlit by Turner…

Read More
Character Licensing Entertainment Licensing 

Mattel expands global licensing agreement with disney for Pixar Animation Studios

Mattel announced the expansion of its global licensing agreement with Disney to span new titles and to design and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are upcoming 2020 movie releases, including “Onward,” as well as beloved titles, many of which are Academy Award® winners or nominees, “Coco,” “Finding Nemo,” “Monsters, Inc.,” and “The Incredibles,” among others. Mattel’s licensing rights in North America, Europe, Latin America, Australia, and New Zealand include a wide variety of products, such as action figures,…

Read More
Corporate Brand 

Disney+ set to launch in US market on November 12

The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which consumers will have a direct connection to the incredible array of creative content that is The Walt Disney Company’s hallmark. We are confident that the combination of our unrivaled storytelling, beloved brands, iconic franchises, and…

Read More
Game Licensing 

Jam City, Disney announce mobile games development partnership

Jam City, a leader in mobile entertainment, announced a multi-year mobile games development partnership with Disney that includes Jam City taking over Disney’s popular mobile game, Disney Emoji Blitz. Members of Disney’s Glendale Games Studio will join Jam City and continue to operate and grow Disney Emoji Blitz as part of the Jam City team. Jam City will also have the right to develop new mobile games based on iconic characters and stories from Pixar and Walt Disney Animation Studios.  “Jam City is proud to be teaming with Disney,” said…

Read More
Character Licensing Fashion Licensing 

Dose of Colors launches new ‘Mickey Mouse’ cosmetic collection

Cosmetic brand ‘Dose of Colors’ released a brand-new collection themed around one of Disney’s most notable mascots – Mickey Mouse, who is celebrating its 90th Anniversary. According to Allure, the line, which includes lip products and an eyeshadow palette features small tributes to Mickey, including tubes covered in mouse ears and a palette with the character’s face. A lipstick was named 1928, in honor of Mickey’s birthday, and eyeshadows named after the character’s most famous phrases. The entire collection is currently available online, and products retail between USD 17 –…

Read More
Character Licensing 

Mickey Mouse all set to turn 90: Here’s what India has planned

Whether you are a 90’s or new generation kid, one cannot forget the charm and brand value of the iconic character Mickey Mouse. Walt Disney’s most iconic cartoon character is set to turn 90, and India has definitely planned a special surprise for its fans and followers. According to a Livemint report, around 30 licensees will bring out collections centered around the nine-decade commemoration. “Mickey exists in all our verticals including television, gaming, and touring productions, but its popularity is most visible in consumer products,” Abhishek Maheshwari, country head, Disney…

Read More
Corporate Brand 

Disney’s first streaming service ESPN crosses 1 million subscribers

Disney’s Direct-to-Consumer and International (DTCI) segment announced that its streaming service, ESPN+, has signed up more than 1 million paying customers since the app debuted this past April. The company said the vast majority are new viewers who have adopted the service since its launch. Subscribers to the predecessor platform ESPN Insider were ported over earlier this year, but ESPN said those represent “a significant minority of the total. The company has been hard at work building out its USD 4.99 per month streaming service, offering sports fans hundreds of…

Read More
Celebrity Licensing Character & Entertainment 

DuckTales is getting a reboot, Shaan and son recreates title track

In what could be termed as good news for 1990s kids, Disney Channel India is finally launching the reboot of DuckTales on October 1. It is said that the series will reach out to the next generation and set an example for them to be confident, curious, independent and innovative. And adding punch to its relaunch is singer Shaan and his 13-year-old son who has crooned the recreated title track of the blockbuster cartoon series. The song in Hindi was released on the official social media handles of Disney India.…

Read More
%d bloggers like this: