Sports 

Indian cricketer Rohit Sharma extends partnership with CEAT

Reading Time: < 1 minute Post Views: 1,981 Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me…

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Celebrity Licensing 

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

Reading Time: < 1 minute Post Views: 18,574 Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’. Mary Turner, CEO of Koovs was quoted as saying, “Athleisure and streetwear are highly popular with our globally connected, tech-savvy and style-conscious 20-something customers. KL Rahul is an icon of youth…

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Brand & Lifestyle Celebrity Licensing Fashion & Accessories Sports 

Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

Reading Time: 2 minutes Post Views: 4,770 Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard. The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which also manages Indian captain Virat Kohli. Being a co-owner, Rahul has been actively participating – right from the inception of the brand to regular inputs based on the design, style and quality…

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Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Reading Time: 2 minutes Post Views: 5,890 Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with…

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