covid19 - Licensing Corner

Brand licensing company Centric Brands files for bankruptcy

May 28, 2020 #ThatLicensedMerchGirlaccessories, All Saints, apparel, Avirex, Bankruptcy, Brand Licensing, Calvin Klein, Centric Brands, Centric Brands files for bankruptcy, covid19, Disney, Entertainment, Hudson, Hudson Jeans, Jessica Simpson, Kate Spade, licenses, Marvel, Michael Kors, Nautica, Nickelodeon, Pandemic, Robert Graham, Swims, Tommy Hilfiger, Under Armour, Warner Brothers, Zac Posen

Reading Time: < 1 minutes Post Views: 4,166 Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open…

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Covid19 Impact: Licensing Corner, spoke exclusively with Flowhaven

May 25, 2020May 25, 2020 #ThatLicensedMerchGirlagents, Brand Licensing, covid19, covid19 impact, CRM, Flowhaven, licensees, Licensing Deals, Licensors, Merchandise Sales Numbers, Revenues

Reading Time: 2 minutes Post Views: 4,022 COVID-19 has asked people to stay at home, and many businesses have stopped operating entirely. Many companies now need to make quick changes and new strategies to meet customers where they are. The event has posed a risk to many industries. However, it has also created new opportunities in some other industries. People have become more aware of digital channels that help them socialize, work, shop, etc. They have increasingly noticed the value of technology for efficiency, and as a result, sought out innovative solutions like Flowhaven. …

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#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020May 12, 2020 #ThatLicensedMerchGirlcovid19, covid19 impact, Licensed Merchandise, Licensee, Licensing Corner, licensingcornermagazine, Licensor, The Souled Store

Reading Time: < 1 minutes Post Views: 4,184 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…