Character Character & Entertainment Character Licensing 

Chacha Chaudhary back with new episodes

Reading Time: < 1 minute Post Views: 2,081 Popular cartoonist Pran Kumar Sharma’s creation and hugely popular Indian comic book “Chacha Chaudhary” is all set to come back with new series of episodes. The show will be aired on Hungama TV from Monday to Friday from 1.30pm to 7.00pm and bi-weekly on Yotube every Friday at 3.00pm.

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Brand Licensing Merchandise Licensing 

Global licensing industry increases to $271.6 Billion in 2017: Report

Reading Time: < 1 minute Post Views: 4,368 The retail and related revenue generated globally by the trademark licensing business increased to USD 271.6 Billion in 2017, according to the Annual Global Licensing Industry Survey by the International Licensing Industry Merchandisers’ Association (LIMA). According to the report, the licensing industry increased by 3.3 per cent as compared to previous year to USD 262.7 Billion. Royalty revenue from sales of licensed merchandise and services grew to 2.6 percent to USD14.5 billion. Character and Entertainment, being the top licensing type, garnered 44.7% share of the market, accounting…

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Character & Entertainment Character Licensing 

Honda 2Wheeler Spread Road Safety Awareness with Chhota Bheem

Reading Time: < 1 minute Post Views: 6,321 Honda Motorcycle and Scooter India (HMSI) has added a fun element for thousands of families in NCR with the inauguration of its ‘Road Safety with Chhota Bheem’ awareness drive at Kidzania, Delhi NCR. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Chhota Bheem is a role model for not just kids but the entire family. With the unique Road Safety with Chhota Bheem awareness drive, Honda is making families in NCR learn the importance of road safety to become…

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