Merchandise Licensing 

Here’s how Target is celebrating 20th Anniversary of Harry Potter

Reading Time: < 1 minutes Post Views: 9,361 To celebrate the 20th Anniversary of J.K. Rowling’s Harry Potter and the Sorcerer’s Stone, Target is all set to unveil a slate of exclusive merchandise and products. According to a report in the Global License, the featured items include: Harry Potter x LEGO building sets, available at Target stores. Exclusive Dobby, Basilisk and Tom Riddle Funko Pop! Figures. Giveaways, toy demonstrations, photo-ops, and other activations at Target stores nationwide July 21 Curated displays, featuring Harry Potter products from across the store Honeydukes: A Scratch & Sniff Adventure,…

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Accessories Licensing Character Licensing 

Cartoon Network, Sabrina Pilewicz join hands to create ‘Powerpuff Girls’ handbags

Reading Time: 2 minutes Post Views: 4,037 To celebrate the 20th anniversary of ‘The Powerpuff Girls’, Cartoon Network has teamed up with the Polish handbag designer Sabrina Pilewicz to create her own Powerpuff inspired handbags, each one depicting the style and originality of the three super-girls. Known as ‘SP x Powerpuff Girls’, the association marks Pilewicz’s first-ever deal with Cartoon Network and is only one of the many collaborations to come between Cartoon Network and EMEA designers. The new collection will be promoted using the slogan “What is your superpower?” with Poland’s Next Top…

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Character & Entertainment Character Licensing Fashion Licensing Merchandise Licensing 

To celebrate 20th anniversary, Mattel to launch ‘The Powerpuff Girls’ inspired Barbie fashions

Reading Time: < 1 minutes Post Views: 3,851 To celebrate 20th Anniversary of the Powerpuff Girls, Cartoon Network Enterprises has tapped global toymaker Mattel to create a range of Barbie fashions inspired by the tiny supergirls. Recently, Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects. The collectibles, from the Colours of India series, witnessed Barbie in six different avatars, uniquely inspired by six heritage sites across the country. The announcement comes at the beginning of Licensing Expo, held in Las Vegas from May 22-24. To…

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Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

Reading Time: < 1 minutes Post Views: 3,983 The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in…

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