Sports Sports Licensing 

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, across 8 cities and 14 screens. The UEFA Super Cup takes centre stage today as history will be made with the super cup heading to England for the first time in 14 years, with the…

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Character Character & Entertainment Character Licensing 

Toonz Retail expands its presence in Maharashtra, launches its 3rd store in Nagpur

The fastest homegrown kid’s retail chain, Toonz Retail, further expands its presence in the 3rd largest city of Maharashtra – Nagpur, launches its3rdstore. Successfully operating 100+ stores spread across 64 cities in 16 states, Toonz Retail offers a wide range of products for all needs and occasion of kids from 0-12 years of age. The new store at Shop No. 1, Second Floor, Trilium Mall, Near Medical Square, Nagpur and spread across 915 sq.ft will offer quality products to its customers at an affordable price range for kids in the…

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Retail Retail Licensing 

Chupa Chups ties with Japanese retailer G.U.

The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a fun and colourful collection of six different cute designs inspired by the brand’s heritage and flavor bursts in its stores all around Asia.

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TV & Films 

MTV targets substantial viewership growth in 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of programming initiatives. One of these is ‘MTV Hustle’ which is a rap reality show that the broadcaster has been trying to get on-air for the past three years. ‘MTV Hustle’ is being judged by hip…

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Sports Sports Licensing 

Indian fans can now book NBA pre-match tickets on BookMyShow

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai which has hosted Pro Kabbadi League matches. These matches are a prelude to the 74th season of NBA, which will kickstart in October end and end in April 2020. “It’s a strategic partnership with NBA…

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Merchandise Licensing Retail 

Ginsu Partners with JRL Group to launch a brand licensing program

Ginsu, one of the most well-known brands in the cutlery industry, has partnered with JRL Group, naming them as the brand’s exclusive licensing agency. Going forward JRL Group will be charged with developing and managing a strategic licensing program across multiple categories. Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978.  Ginsu became a household name because it was one of the very first brands to market directly to consumers. It has even been said that Ginsu was the innovator that brought us…

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Character Character Licensing 

Igloo debuts limited-edition SpongeBob SquarePants Playmates Coolers

Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character. “For the last 45 years, the trusted Igloo Playmate coolers have evolved to showcase quintessential imagery, colors and graphics. Generations of cooler users have grown to love this iconic ice chest for its grab-and-go convenience and dual-access secure lid opening. Our collaboration…

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Merchandise Licensing Sports 

The Rolling Stones and The NFL League unite for a co-branded merchandise partnership

The Rolling Stones have historically been a savvy marketing machine, churning out creative lines of merchandise over the course of their 57-year run as “The World’s Greatest Rock ’n’ Roll Band.” Their current “No Filter” tour of North America is no exception. Bravado, the Stones’ exclusive brand management and merchandising vendor and part of Universal Music Group, signed a short-term deal with the NFL to sell co-branded tour T-shirts and fashion football jerseys. The tour includes stops at 13 NFL stadiums this summer, and the merchandise will carry the official…

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Character Character Licensing 

Viacom acquires Garfield Brand for Nick portfolio

Viacom has announced plans to acquire Paws Inc., the global rights owner of the Garfield and the U.S. Acres franchises. Following the completion of the acquisition, Viacom subsidiary Nickelodeon will develop a new Garfield animated television series. Global merchandising rights for Garfield will be managed by Viacom Nickelodeon Consumer Products, including the property’s existing portfolio of licensees. Garfield creator Jim Davis will continue to produce the Garfield syndicated comic strip. The acquisition of Garfield will expand Nickelodeon’s growing portfolio of properties that already includes “SpongeBob SquarePants,” “PAW Patrol,” “Teenage Mutant…

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Fashion Licensing 

Barco® Uniforms Celebrates 90th Anniversary

Barco® Uniforms (Barco), a recognized leader of design innovation in the premium Healthcare apparel industry, celebrated its 90th anniversary on, August 1. Since its founding in 1929, Barco has grown to become a global apparel industry powerhouse and is widely recognized as the pioneer of the modern medical scrubs industry. One out of every three Healthcare professionals in the U.S. has purchased Barco-branded scrubs. “Celebrating 90 years in business is a tremendous accomplishment, and our success is built on the relationships we have with clients, partners, and dedicated Healthcare and service…

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