Brand Licensing Celebrity Licensing Music Licensing 

Gene Simmons & IMG Partners To Launch Licensed Products

LONDON (18 November 2019) – Gene Simmons, co-founder of rock band KISS, multi-hyphenate entrepreneur and one of rock music’s most recognized personalities, has appointed IMG as his first exclusive global licensing representative. IMG will work with Simmons to build a licensing program targeting multiple product categories including apparel, homeware, automotive, travel accessories, gaming, and electronics, with products launching in early 2020. Additionally, IMG’s representation of Simmons will include promotions, commercial tie-ins, and brand endorsements. Gene Simmons said: “IMG is the world’s leading licensing agency and our aim is to create a whole new range of products…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (https://www.houseofpepsico.com/), a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Sports Sports Licensing 

Cinépolis screens iconic UEFA Super Cup finals as Liverpool takes on Chelsea

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendance, is recreating the stadium feels once again for the football buffs in India, by screening the Super Cup finals live, which is being held in Turkey. The match will be screened live at 12:30 am in select Cinepolis cinemas, across 8 cities and 14 screens. The UEFA Super Cup takes centre stage today as history will be made with the super cup heading to England for the first time in 14 years, with the…

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Character Character & Entertainment Character Licensing 

Toonz Retail expands its presence in Maharashtra, launches its 3rd store in Nagpur

The fastest homegrown kid’s retail chain, Toonz Retail, further expands its presence in the 3rd largest city of Maharashtra – Nagpur, launches its3rdstore. Successfully operating 100+ stores spread across 64 cities in 16 states, Toonz Retail offers a wide range of products for all needs and occasion of kids from 0-12 years of age. The new store at Shop No. 1, Second Floor, Trilium Mall, Near Medical Square, Nagpur and spread across 915 sq.ft will offer quality products to its customers at an affordable price range for kids in the…

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Retail Retail Licensing 

Chupa Chups ties with Japanese retailer G.U.

The sweet vibe of Chupa Chups keeps spreading in fashion retailers around the world. This summer the trendy Japanese retailer G.U. has developed a complete Chupa Chups range of pop and vintage t-shirts for young girls. Chupa Chups has been regularly collaborating with Fast Retailing through previous collaboration with UNIQLO. This summer G.U. launches a fun and colourful collection of six different cute designs inspired by the brand’s heritage and flavor bursts in its stores all around Asia.

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TV & Films 

MTV targets substantial viewership growth in 2019

Viacom18-owned youth GEC MTV is targetting substantial viewership growth in 2019 compared to 2018. The channel has claimed that it attracted 700 million views and 3.67 billion minutes of viewership in the first half of 2019, across TV and the OTT platform Voot. To get to this target the broadcaster has announced a slew of programming initiatives. One of these is ‘MTV Hustle’ which is a rap reality show that the broadcaster has been trying to get on-air for the past three years. ‘MTV Hustle’ is being judged by hip…

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Sports Sports Licensing 

Indian fans can now book NBA pre-match tickets on BookMyShow

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai which has hosted Pro Kabbadi League matches. These matches are a prelude to the 74th season of NBA, which will kickstart in October end and end in April 2020. “It’s a strategic partnership with NBA…

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Merchandise Licensing Retail 

Ginsu Partners with JRL Group to launch a brand licensing program

Ginsu, one of the most well-known brands in the cutlery industry, has partnered with JRL Group, naming them as the brand’s exclusive licensing agency. Going forward JRL Group will be charged with developing and managing a strategic licensing program across multiple categories. Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978.  Ginsu became a household name because it was one of the very first brands to market directly to consumers. It has even been said that Ginsu was the innovator that brought us…

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Character Character Licensing 

Igloo debuts limited-edition SpongeBob SquarePants Playmates Coolers

Igloo Products Corp. (“Igloo”), the industry leader in coolers, has announced their new collaboration with Viacom Nickelodeon Consumer Products (VNCP) and Nickelodeon’s iconic character, SpongeBob SquarePants. Nickelodeon is commemorating 20 years of SpongeBob SquarePants this year, and in celebration, VNCP is expanding product collaborations for their beloved character. “For the last 45 years, the trusted Igloo Playmate coolers have evolved to showcase quintessential imagery, colors and graphics. Generations of cooler users have grown to love this iconic ice chest for its grab-and-go convenience and dual-access secure lid opening. Our collaboration…

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