Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Reading Time: 2 minutes Post Views: 3,539 Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City…

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TV Series Licensing 

In a pact with Technicolor and A Stark Production, DHX Media enters in a number of intl. broadcast deals

Reading Time: 2 minutes Post Views: 3,682 DHX Media,Technicolor and A Stark Production have entered into several new international broadcast deals for the CG-animated underwater adventure series The Deep. The Deep is a co-production between Australia-based A Stark Production (scripts, design and music) and Canada-based DHX Media (animation, voices and post-production), with distribution also handled by DHX Media. Technicolor, underlying rights holder to The Deep has oversight of the brand’s licensing extensions, with CPLG, a DHX Media company and one of the world’s leading licensing agencies, serving as the multi-territory licensing agent for the brand, including North America,…

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Toy Licensing 

Mattel is hurrying up with its turnaround plans with an eight-figure upfront deal.

Reading Time: < 1 minute Post Views: 3,596 Global toymaker Mattel is hurrying up with its turnaround plans having presented YouTube Kids with an eight-figure upfront deal. The deal comes as Mattel continues to increase its spend in the digital world, recognising the influence YouTube Kids has among young consumers today. Mattel’s commitment to online advertising has increased in the last year. “This is a first of its kind and a first ever such deal for Mattel,” said Catherine Balsam-Schwaber, Mattel’s chief content officer. “We are really excited. This is a reflection of a shift…

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Entertainment Licensing 

Hasbro gets into children’s programming

Reading Time: < 1 minute Post Views: 3,050 Hasbro is getting into children’s programming with the launch of Stretch Armstrong and the Flex Fighters on Netflix. “We have been waiting for just the right moment to re-imagine Stretch for a new audience and our friends at Netflix got it right away; they have been a tremendous partner,” said Stephen Davis, chief content officer and executive vice president, Hasbro. “We have hit a superhero sweet spot, and with Netflix’s global reach, kids across the world will fall in love with its fun characters and action-packed storyline,”…

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Corporate Brand 

Sony Pictures Television Networks acquires 95 pc stake in anime distributor Funimation Productions

Reading Time: < 1 minute Post Views: 4,932   Sony Pictures Television Networks is set to acquire a 95% majority stake in US-based anime distributor Funimation Productions for about $143 million, it is  reported. Once done, the deal would value the company at $150 million. Funimation Productions was founded in 1994 to distribute various Japanese series’ to western markets.Fifty Shades Darker streaming Funimation’s expansive catalogue includes such widely popular series’ as Dragon Ball Z, My Hero Academia, One Piece and Attack on Titan as well as movie titles like Your Name (pictured) which drew in massive audiences, grossing over $154 million worldwide.…

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Publishing 

Leaving past behind, Condé Nast Italia to focus on its most prestigious magazines

Reading Time: 2 minutes Post Views: 3,306 As advertising pressure and a slump in demand has forced the closure of menswear title L’Uomo Vogue, the bridal focused Vogue Sposa, its children’s title Vogue Bambini and the accessories publication Vogue Gioiello, Condé Nast Italia has decided to focus on its most prestigious magazines including its Vogue title. The final issues of L’Uomo Vogue and Vogue Gioiello will hit newsstands in December. “Our strategy is based on a necessary focus on our top brands on which we will invest even more in the future, making them…

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Toy Licensing 

Spin Master acquires toy company Aerobie

Reading Time: 2 minutes Post Views: 2,866       After having acquired the assets of games company Marbles in May this year and signing a 10-year deal with Monster Jam last week, Spin Master has snapped up outdoor toy company Aerobie. The Toronto -based toy company picked up the leading producer of outdoor flying disks and sports toys for an undisclosed sum in a transaction that closed on July 28. The move is a part of the company’s continuing attempts to diversify its product offering and build on the outdoor business segment it began…

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