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Monthly Archives: August, 2017

Freaky Friday: Five key retail realities one needs to keep in mind when planning merchandising strategies

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Promotional merchandising involves employing promotional products to help companies and other organisations advertise their products and services. According to the Advertising Speciality Institute, more than...

Orka in a licensing deal with Purple Turtle

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Orka, world’s largest bean bags selling brand has signed a licensing deal with Purple Turtle, India’s popular animated character with a global appeal to launch...

Bulldog Licensing appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar!

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In a deal, Bulldog Licensing has been appointed licensing agent of Nurture Rights’ The World of Dinosaur Roar! pre-school brand in the UK and...

Netflix acquires publishing house Millarworld

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  In its want for more superhero content, Netflix has purchased Millarworld, the publishing outfit founded by comic book legend Mark Millar. The acquisition follows Netflix’s...

Blackberry set to return to India

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Once the favourite handset of corporate bigwigs and enterprise customers, Canadian mobile company Blackberry is all set to make a comeback in India. The company,...

Emami on a roll to acquire smaller companies

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In its zest to grow its healthcare and personal care products, FMCG major Emami is eager to acquire more and more smaller companies. "We are open to acquiring both small-sized...

Gaming to be a major theme at this year’s BLE

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Gaming will be a major theme at this year’s Brand Licensing Europe (BLE) that will take place from October 10 to 12 at London’s...

Harlem Globetrotters signs on a raft of licensing partners

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  The Harlem Globetrotters has signed a number of licensing partners to launch a range of new merchandise in anticipation of their upcoming 2018 World...

Canadian shoe company Aldo acquires footwear business of Camuto Group

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After a deal, Canadian shoe company Aldo has acquired the footwear and accessories business of The Camuto Group, it is understood. The deal follows on...

Smiley in a new collaboration with leisure brand Sweet pants

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Smiley has entered in a new collaboration with leisure brand Sweet pants for a range of athleisure apparel that includes joggers, caps and shorts. The...
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