Freaky Friday: Five key retail realities one needs to keep in mind when planning merchandising strategies
Promotional merchandising involves employing promotional products to help companies and other organisations advertise their products and services. According to the Advertising Speciality Institute, more than 750,000 different products are available for use in promotional advertising campaigns and promotions. The number of products available for promotional merchandising range from clothing items to functional office gifts. Brands face numerous hindrances and obstacles when it comes to executing strong merchandising promotions. They may be in the form of insufficient reporting and data, lack of responsibility, and over-complexity in the retail merchandising process, to name…
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