Toy Licensing Uncategorized 

DHX Brands and Dentsu Ent. appoint JAKKA Pacific as master toy licensee

Reading Time: 2 minutes Post Views: 3,288 DHX Brands, the dedicated brand management and consumer products arm of DHX Media and Dentsu Entertainment USA, have appointed JAKKS Pacific, Inc. as worldwide master toy licensee (excluding Asia) for its new animated series Mega Man, a DHX Media, Dentsu Entertainment USA co-production.   Peter Byrne, EVP, DHX Brands, said, “With 30 years of heritage Mega Man is a truly iconic kids’ brand. We’re looking forward to working with JAKKS to bring an inspirational range of toys to a whole new audience. It’s an exciting addition to…

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Toys & Games 

Toy libraries doing a worthy cause in Australia; saving toys from ending up in landfills

Reading Time: < 1 minute Post Views: 1,939   Whether they are in a broken shape or no longer wanted, many of the plastic toys end up in a landfill. Now, to save unnecessary wastege of these toys, local toy libraries have come up in Australia. The result is that today, donations made by families who no longer want or need their toys account for nearly half of the 4,300 toys at the Darwin Toy Library. Library director Frances Czoloszynski said for more than 400 members, the toy library was a means of reducing the…

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Character Licensing Entertainment Licensing 

Entertainment and character licensing accounted for US$118.3 billion in 2016: LIMA

Reading Time: < 1 minute Post Views: 3,506 T   The LIMA Annual Global Licensing Industry Survey has found that entertainment and character licensing in 2016 accounted for US$118.3 billion (45%) of the total global licensing market. The survey was conducted by Brandar Consulting. Royalty revenue from sales of licensed merchandise and services rose 1.3% to US$14.1 billion due to a 3.5% drop in the weighted average industry royalty rate, from 8.5% to 8.2%. Among the categories, the second-largest industry segment was found to be Corporate Trademarks which generated US$54.6 billion at retail. In terms of products, apparel…

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Game Licensing 

Pixowl teams up with Scholastic to get Goosebumps HorrorTown on mobile platform

Reading Time: 2 minutes Post Views: 3,307 Pixowl, a San Francisco and Buenos Aires based game developer, has teamed up with Scholastic to bring the popular Goosebumps™ series by R.L. Stine to mobile platforms with Goosebumps HorrorTown, a new character-driven city building game. Goosebumps HorrorTown adds one of the most beloved horror-themed franchises of all time to the studio’s lineup with a game designed to appeal to mid-core gamers who have grown up on the Goosebumps book series. Goosebumps is one of the best-selling series of all-time with more than 350 million English language…

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Fashion Licensing 

Funko, LLC all set to acquire Loungefly

Reading Time: 2 minutes Post Views: 2,424 Funko, LLC, a leading pop culture consumer products company has entered into an agreement to acquire Loungefly, a premiere contemporary fashion accessories company. With the passage of time, Loungefly has become a design driven lifestyle accessory brand constantly striving to be innovative and aiming to inspire. Founded in 1998, and based in Southern California, Loungefly designs and sells a wide selection of unique handbags and fashion accessories under licensed brands that include Disney, Marvel, Star Wars, Sanrio, and Pokémon. Its products are sold through specialty stores, boutiques…

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