Know-How Movie Licensing 

Freaky Friday – 5 movies which sold the highest merchandise worldwide

When the movie industry meets toy industry it sells the highest number of merchandise ever. A movie’s success is not solely determined by box office numbers or praise from the critics. Even if there’s no Academy Award, a motion picture with memorable characters will win over the hearts—and wallets—of people everywhere. You would often see Toy manufactures like Mattel, Hasbro and many more, coming up with special edition merchandise or line when there is a new theatrical release. For the licensing and merchandising industry the highest number of merchandise is…

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Brand Licensing Corporate Brand Institutional Licensing LIMA INDIA 

BLE unveils finalist for License This! competition

Brand Licensing Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association, has unveiled the four finalists for its annual License This! competition. Now in its seventh year, the License This! competition offers those with new, unlicensed creative concepts the opportunity to break into the global licensing industry. The contest will conclude at the show on Thursday, Oct. 13, when the four finalists will present their concepts to a live audience and the panel of judges, which is chaired by Kelvyn Gardner, managing director, LIMA U.K. The…

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Know-How 

Licensing Benefits for Licensors

There are many reasons for an intellectual property (IP) owner to grant a license. The most obvious one is to generate revenue from the guarantee and royalty payments. But licensing also can serve a number of other purposes. Marketing support for the core business – For a television show, movie, children’s book or sports franchise, the retail display and proliferation of licensed products doesn’t only generate product sales, but it also promotes the core property. Extending a corporate brand into new categories, areas of a store, or into new stores overall –…

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Brand Licensing 

IMG deals for Seat and Cosmopolitan’s Mii Cars

Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG. Mii by Cosmopolitan is a co-creation between Seat designers and Cosmopolitan editors and readers, who provided feedback to shape the design as well as helped in the development of the accessories included in the new model. “The Mii by Cosmopolitan is being designed to meet women’s needs in terms of daily usage. This new car will go beyond aesthetics; it is a functional vehicle where the design has a purpose,” says Susanne Franz, global marketing…

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Character & Entertainment Character Licensing E-Commerce Retail Licensing Toy Licensing 

Cartoon Network plans expansion with Licensing in South Asia

Turner India’s licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of Sri Lanka and Nepal in partnership with some of the biggest FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg’s As part of its expansion plans, CNE will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint, and strengthen its leadership position in the market. In line with this growth strategy, CNE has also partnered with…

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Character & Entertainment Character Licensing Entertainment Licensing 

Xilam names Dream Theatre licensing agent for ‘Oggy’

Dream Theatre has been named the Indian licensing agent for Xilam’s popular children’s brand Oggy and the Cockroaches. Under a two-year agreement, the agency will represent Oggy across all consumer products categories and brand promotion. The series is currently one of India’s leading children’s TV performs, airing on both Cartoon Network and Nickelodeon and the first consumer products are expected to hit shelves in autumn next year. Oggy and the Cockroaches targets kids aged six to 11 years old and has already found success across Europe particularly within France and…

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Character Licensing 

Disney celebrates Winnie the Pooh’s 90th Anniversary with new merchandise

A new line of items inspired by Winnie-the-Pooh, to mark the 90th anniversary of the brand, have been unveiled. October 14th 2016 will mark 90 years since A.A. Milne’s first Winnie-the-Pooh book was published, which will see a new range of plush toys, homeware pieces, baby accessories and more launch. Included in the range is a Balloon Spot Foldaway Overnight Bag by Cath Kidston and a new publication based on Winnie the Pooh from Egmont Publishing. Winnie-the-Pooh items are available in both the Disney Store and other select retailers nationwide.

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Institutional Licensing Toys & Games 

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids India, India’s biggest B2B fair for products related to children held the exhibition for three days at Bombay Convention & Exhibition Centre in Mumbai. The event saw the key players from the industry participate with many young and innovative companies. The exhibition held panel discussion on ‘Licensing in India’ on Friday focusing on the growth of licensing industry in India and how it is evolving…

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Toy Licensing Toys & Games 

Shaping the future of toys at Kids India in Mumbai

The industry for toys and children’s products is geared up for the fourth edition of Kids India – India’s largest B2B fair where all the key players from the industry will participate along with many young and innovative companies. Within a span of four years, the event has established itself as the annual meeting place and the most important networking platform for the industry. Wishing all participants the very best of fortune, Mr. Ernst Kick, CEO, SpielwarenmesseeG, Germany, says “This year for the first time the fair will be spread…

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Character & Entertainment Entertainment Licensing 

Billboard partners with Vision media to launch in China

Billboard has partnered with China-based Vision Media to launch the brand in in the region As part of the deal, the magazine will release a full suite of music content channels through multiple platforms, including print, internet and mobile. Additionally, BillboardChina will unveil its website in the coming weeks. “This expansion into China is a milestone for Billboard,” says John Amato, co-president, Billboard. “Vision has over a decade of experience building strong platforms reaching Chinese customers with compelling branded content­–through both high-quality physical publications and youth-oriented digital products. Through our partnership, we will be…

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