Genres of Licensing

Reading Time: 5 minutes Post Views: 3,929 ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor — the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as process leasing a trademarked or copyrighted entity (known as ‘property’) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these…

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Accessories Licensing Apparel Licensing Character Licensing Entertainment Licensing 

CN teams with Action Footwear for Powerpuff Girls collection

Reading Time: < 1 minute Post Views: 4,344 Eva Flotter, Sub-brand of Action Footwear forays into brand licensing world with Powerpuff Girls inspired collection Cartoon Network has teamed with Eva Flotter, the sub-brand of footwear mogul Action Shoes to launch collection of The Powerpuff Girls-inspired slippers for kids. Eva Flotter will also produce range of Gwen, Johny Bravo, Dexter and Cartoon Pop. Mediated by Bradford License India, the deal is valid for a year and half. The deal will mark Eva Flotter’s foray into brand licensing. The collection will be launched at the annual distributor’s…

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Toy Licensing 

Mattel launches new Barbie doll with Charlotte Olympia

Reading Time: 2 minutes Post Views: 4,711 The new Barbie doll collection includes not just the doll but even has Barbie-inspired shoes and clutch bags with miniature accessories Mattel has teamed with British luxury shoe and accessories brand Charlotte Olympia to launch a Charlotte Olympia Barbie doll, as well as a capsule collection of Barbie-inspired shoes and clutch bags. The Charlotte Olympia Barbie mirrors the 1959 original look and is dolled up with a two-piece leopard-print outfit accented with signature red platform pumps and a red Bogart leather handbag with matching red gloves. The…

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Brand Licensing Celebrity Licensing 

Madhana Industries updates agreements with Being Human Foundation

Reading Time: < 1 minute Post Views: 7,497 Madhana Industries sign a deal of exclusivity with Salman Khan’s Being Human Foundation Mandhana Industries Ltd had earlier announced about the agreement with ‘Being Human – The Salman Khan Foundation’ (“Foundation”) was under negotiations. In this regard, the Company informed that the Agreement has been finalized and the same has been executed with the Mandhana Retail Ventures Limited, the Resulting Company pursuant to the Scheme of Demerger of the Retail business of the Company, as approved by the Hon’ble High Court of Bombay vide its order dated…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Indian Fashion Brands and Licensing Story

Reading Time: 3 minutes Post Views: 5,939 The fashion brands are taking the licensing route to redefine Indian fashion world as consumers are becoming more inclined towards buying licensed products and brands. While fashion licensing is not new to India it is only now that retailers are realizing the potential of licensing opportunities. Licensing in India is a much more appealing idea to the leading fashion houses instead of designers. Fashion designers would ideally like to establish themselves as brands instead of merging with another brand while on the contrary the idea would appeal…

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Accessories Licensing Fashion Licensing 

Apple partners with Hermes for new Apple Watch Hermès bands

Reading Time: < 1 minute Post Views: 3,576 Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès’ signature palette alongside a series of bold new colors With a design process driven entirely by a shared ambition for ultimate beauty and utility, the collection pairs Apple Watch Series 2 with finely handcrafted leather bands in distinctive styles from Hermès, and features exclusive watch face designs inspired by the iconic Clipper, Cape Cod and Espace Hermès models. Apple Watch Hermès is the ultimate tool for modern living, a product of elegant,…

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Accessories Licensing Apparel Licensing Character Licensing E-Commerce Entertainment Licensing Movie Licensing 

Star Trek’s first ever licensing programme to launch in China

Reading Time: 2 minutes Post Views: 6,293 CBS Consumer Products has detailed its new merchandising slate for Star Trek Beyond in China, marking the first-ever licensing programme for Star Trek in the territory. Partners including Alibaba, China Film and Mtime are on board to release new product lines inspired by the most recent film in the franchise. E-commerce giant Alibaba which will showcase a full range of Star Trek products, including electronics and electronic accessories spanning USB drives and headphones, to mobile phone cases and selfie sticks. The firm will also launch Star Trek…

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Apparel Licensing E-Commerce Fashion Licensing Retail Licensing 

Flipkart to enter licensing deals with Fashion Brands for new product lines

Reading Time: 2 minutes Post Views: 2,504 E-Commerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swiss Military, Carlton London and Chemistry among others. The move is aimed at getting greater control on the product range and pricing of these brands, a company executive said. Flipkart, which also owns Myntra and Jabong, plans to manufacture some of the products for these brands which will be available only on its platform. In words of Rishi Vasudev, VP at Flipkart Fashion, these partnerships would ensure that a broader…

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Brand Licensing Character Licensing Retail Licensing Toy Licensing 

BLE to launch Retailers licensing club in October

Reading Time: 2 minutes Post Views: 4,210 Brand Licensing Europe will launch an exclusive licensing club designed to help retailers harness the $251.7 billion brand licensing industry at this year’s event, Oct. 11-13, at London’s Olympia. BLE is the largest licensing event in Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association. The show’s new Retail Licensing Club will offer retailers year-round seminars with insights on the latest licensing trends and forecasts, mini events with networking opportunities hosted by industry leaders, bespoke company visits from industry experts to brief members…

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Game Licensing 

Jumbo Games partners with Mattel for Thomas & Friends Puzzle Range

Reading Time: < 1 minute Post Views: 4,174 Jumbo Games has embarked on a new partnership with Mattel to develop a range of Thomas and Friends foam puzzles. The new range will be available within the UK from January next year and will feature Jumbo’s popular foam puzzle formats, Giant Foam Floor Puzzle and 4in1 shaped Bath Puzzles. “Thomas and Friends is a fantastic evergreen property that is hugely popular with parents and children, so it’s great to be working with Mattel,” said Stewart Middleton, managing director, Jumbo Games. “It’s for this reason that we…

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