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Monthly Archives: September, 2016

Genres of Licensing

Rutika Malaviya - 0
ABOUT LICENSING A License is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor...

CN teams with Action Footwear for Powerpuff Girls collection

Correspondent - 0
Eva Flotter, Sub-brand of Action Footwear forays into brand licensing world with Powerpuff Girls inspired collection Cartoon Network has teamed with Eva Flotter, the sub-brand...

Mattel launches new Barbie doll with Charlotte Olympia

Correspondent - 0
The new Barbie doll collection includes not just the doll but even has Barbie-inspired shoes and clutch bags with miniature accessories Mattel has teamed with...

Madhana Industries updates agreements with Being Human Foundation

Correspondent - 0
Madhana Industries sign a deal of exclusivity with Salman Khan’s Being Human Foundation Mandhana Industries Ltd had earlier announced about the agreement with 'Being Human...

Freaky Friday – 5 Indian Fashion Brands and Licensing Story

Correspondent - 0
The fashion brands are taking the licensing route to redefine Indian fashion world as consumers are becoming more inclined towards buying licensed products and...

Apple partners with Hermes for new Apple Watch Hermès bands

Correspondent - 0
Apple and Hermès introduced new Apple Watch Hermès styles and an expanded assortment of bands that incorporate Hermès' signature palette alongside a series of bold...

Star Trek’s first ever licensing programme to launch in China

licensing - 0
CBS Consumer Products has detailed its new merchandising slate for Star Trek Beyond in China, marking the first-ever licensing programme for Star Trek in...

Flipkart to enter licensing deals with Fashion Brands for new product lines

licensing - 0
E-Commerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swiss Military, Carlton London and Chemistry among...

BLE to launch Retailers licensing club in October

licensing - 0
Brand Licensing Europe will launch an exclusive licensing club designed to help retailers harness the $251.7 billion brand licensing industry at this year’s event,...

Jumbo Games partners with Mattel for Thomas & Friends Puzzle Range

licensing - 0
Jumbo Games has embarked on a new partnership with Mattel to develop a range of Thomas and Friends foam puzzles. The new range will be...
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