Sports Licensing

Indian fans can now book NBA pre-match tickets on BookMyShow

August 8, 2019

NBA had partnered with online ticketing platform BookMyShow to promote and market the event in the country. A professional basketball league, NBA has established international presence in 215 countries and territories in 49 languages. In India, the pre-match games will be played between Indiana Pacers and Sacramento Kings at over 4,000-seater NSCI Dome in Mumbai […]

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Inox Leisure partners with NBA as exclusive multiplex partner

June 6, 2019

Inox Leisure India’s second largest multiplex chain, has partnered with popular American professions basketball league, the National Basketball Association (NBA), to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune. As the NBA’s exclusive multiplex partner in India, Inox will introduce numerous NBA elements in and around its cinema houses, including […]

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IMG appointed as Bundesliga’s exclusive global licensing representative

June 6, 2019

IMG has announced its appointment as the exclusive global licensing representative for Bundesliga International, a subsidiary of the DFL association, which is internationally marketing the commercial rights of the Bundesliga. IMG has agreed a multi-year deal with the league which is both the world’s best supported football league in terms of attendance, and the second […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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United Soccer League launches new licensing program

September 12, 2018

Building off the continued success and growth of the United Soccer League, USL announced the launch of a new league-wide licensing program. Through licensing, the League will work to further engage its fan base by introducing more licensed Club products during the upcoming season. The league has tapped former Major League Soccer (MLS) and Starter […]

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#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

August 28, 2018

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, […]

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#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

July 30, 2018

With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know […]

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FREAKY FRIDAY – Sports Licensing 101: Understanding legalities, scopes and more!

May 25, 2018

India has always been a fan market for sports and sportsmen, which often drives media attention. However, India’s penchant towards sports, can be witnessed in terms of sales of sports licensed merchandise. To most of us, sports licensing is a difficult jargon, which is used often. Let’s break it down for you…… What is Sports […]

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Licensing Expo 2018 solidified as the premier event for sports licensing

April 18, 2018

Licensing Expo, the world’s largest and most influential brand licensing industry event, announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to experience year-on-year growth, Licensing Expo is providing athletes with opportunities to generate revenue using their likeness for products […]

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Ahead of IPL, Hotstar unveils ‘All Sports’ subscription at Rs 299 annually

April 6, 2018

Ahead of the Indian Premier League 2018, Star India’s online entertainment platform Hotstar has unveiled a new sports-only subscription plan at Rs. 299 annually. Currently, the online streaming platform has two subscription plans – Rs 999 and Rs 199, which allow viewers to get access to premium content. This could be termed as good news […]

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Nike unveils Wayne Rooney 250th Goal tribute Boots

January 24, 2017

Wayne Rooney became Manchester United’s all-time leading goal scorer, notching his 250th goal on Saturday, salvaging a 1-1 draw for The Red Devils against Stoke City in injury-time. Following the above news, Nike has launched a new pair of football boots to commemorate him. The special Nike Hypervenom WR250 soccer cleat celebrates Rooney’s achievements. The boot features the colors […]

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Mountain Dew teams with FILA for exclusive line of footwear

December 21, 2016

Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other […]

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Clutch Chairz teams with WWE for Licensed Gaming Chairs

December 20, 2016

Gaming chair manufacturer, Clutch Chairz, has teamed up with WWE to develop a line of licensed chairs featuring select legends and superstars. The first WWE superstars to be included in Clutch’s drop include the likes of John Cena, ‘Stone Cold’ Steve Austin, The New Day, Enzo & Cass, Sasha Banks and more. “With the crossover […]

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