Character Licensing 

A wave of new deals for emoji® – The Iconic Brand in EMEA

CPLG signs a wave of new deals for emoji® – The Iconic Brand in EMEA Brokered on behalf of the emoji company, the licensee agreements in Europe include: Nestlé España S.A in Spain for a 50cl sports-cap water bottle with six different label designs, following the success of the 33cl emoji® bottles in 2019; Clementoni in Italy for a colourful puzzles range including 104 and 180-piece Supercolour Puzzles, alongside an Impossible 1000-piece Puzzle; and a renewal in France with leading postal service La Poste for a second humorous stamp collection featuring…

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Celebrity Celebrity Licensing 

Wildbrain CPLG Cracks Licensing Deal With RICHARD SIMMONS

Licensing agency takes worldwide representation rights to iconic 1980s fitness expert  First partners signed in North America with products launching for holiday season 2020 WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Plaster Partners LLC to represent the iconic 1980s fitness expert Richard Simmons worldwide. WildBrain CPLG is now developing a cross-category licensing program for Richard Simmons targeting adults across key categories, including accessories, food and beverage, footwear, fitness and sporting goods, publishing, health and beauty, social stationery, and digital applications.…

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Celebrity Licensing 

Wildbrain CPLG Presses Play On Deal For VLAD And NIKI

Licensing agency appointed by Haven Global to represent sibling YouTube superstars in EMEA and Russia WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been tapped by Haven Global to represent sibling YouTube superstars Vlad and Niki in EMEA and Russia. Brothers Vlad and Niki (aged 7 and 5) star in one of world’s biggest and fastest growing YouTube kidfluencer channels, garnering four billion monthly views. Originally launched in English in 2018, Vlad and Niki now have 15 YouTube channels across 12 languages and have…

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SMYK Collection Apparel Licensing Brand & Lifestyle Fashion Licensing Food Licensing 

CHUPA CHUPS BRINGS THE SWEETEST COLLECTION EVER AT SMYK

Chupa Chups has partnered with SMYK, one of the most popular and acclaimed lifestyle retailers in Poland, to develop a great capsule collection of lifestyle products for its brand Cool Club.   Licensing agency WildBrain CPLG was behind the vision to have Smyk create a colorful capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe, with the Chupa Chups logo and its popular pop vibe. “Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club. It was a big pleasure…

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Fashion Licensing Global Licensing Merchandise Licensing 

Poetic Brands and ASOS announce new Teletubbies t-shirts

Licensed clothing specialist Poetic Brands has announced the arrival at ASOS, the global fashion destination for 20- somethings, of a new range of t-shirts for young adults inspired by the characters from the classic British preschool series Teletubbies. The range uses images of the much-loved Teletubbies line-up, Tinky Winky, Dipsy, Laa-Laa and Po, along with their friend the Noo-noo, both individually and as a group, along with the famous Teletubbies logo. The Teletubbies range is aimed at young adult men and women and is now available at ASOS.com. Originally launched…

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Merchandise Licensing 

CPLG to represent ‘The Addams Family’ feature in EMEA

Metro-Goldwyn-Mayer Pictures has appointed CPLG to represent its upcoming animated feature ‘The Addams Family’ in EMEA, as per a License Global report. According to the deal, CPLG will build a multi-category licensing program, which will include Addams Family-branded dress-up, partyware, apparel, accessories, toys and games, health and beauty, and confectionery. The upcoming film, based on the original New Yorker comics by Charles Addams, presents the famously spooky family with a contemporary twist. The Addams Family is a fictional household created by American cartoonist Charles Addams. The Addams Family characters have…

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Brand Licensing 

Tetris brand expands International Licensing Agent Network

Tetris, one of the most recognized and influential video game brands of all time, which will celebrate its 35th anniversary in 2019 announced a major expansion of its global licensing agent network. Providing representation from Australia to Germany, Greece, Britain, the brand’s new international merchandise licensing agents include CPLG and Haven Global, in addition to a renewed agreement with Lisle Licensing. “Years ago, we set out to grow the Tetris brand beyond the world of video games into a major lifestyle brand by working with licensing partners to introduce fun…

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Apparel Licensing Character Licensing 

Pink Panther fashion collection launched at Essentiel Antwerp

A Pink Panther fashion collection for women has launched at the Belgian fashion label Essential Antwerp. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer Studios. Featuring the Pink Panther, the new fashion line includes sweatshirts, knit sweaters, t-shirts and handbags with embroidery, sequins, and slogans. The collection will be included in a look book shoot and featured on Essentiel’s social media channels. Tom De Poortere, creative director at Essential Antwerp, said, “We always look to include graphic prints or characters into our collections and the Pink…

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Brand Licensing 

Absolut Vodka announces CPLG as licensing agency for global market

The Absolut Company, producer of the popular Absolut Vodka has announced CPLG its licensing agency for the global market. As per the agreement, CPLG will develop a global licensing programme across apparel, fashion, accessories, gifting and barware, targeting men and women of legal drinking age. Steve manners, executive vice president, CPLG, said, “We are thrilled to be working with one of the most iconic and recognizable adult drink brands in the world.” Absolut’s brand purpose is to ‘instigate a more open world’ by challenging ‘society’s labels – man, woman, gay,…

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Character Licensing Fashion & Accessories 

High-street retail chain H&M launches Pink Panther collection

A line of Pink Panther fashion and accessories has launched at high-street retail chain H&M. The deal was brokered by CPLG on behalf of Metro Goldwyn Mayer. The collection will feature the classic character on a range of products for children and adults. “We’re really excited to launch the first Pink Panther collection at H&M worldwide and we look forward to seeing the reaction,” said Jenny Strehle, commercial director, CPLG Nordics. The girls wear styles include a short sleeve t-shirt and shorts set featuring a Pink Panther placement print and…

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