Celebrity 

Actor Ranbir Kapoor to endorse Coca-Cola: Report

Bollywood actor Ranbir Kapoor may soon be appointed as the next brand ambassador of Coca-Cola, according to a Business Standard report, citing sources close to the information. An official confirmation for the same can be expected shortly. The actor is already having discussions with the beverage brand for endorsement. The report also added that Kapoor is negotiating a multi-year contract with the brand. As per the BS report, Kapoor, who was the face of rival Pepsi earlier, is negotiating a multi-year contract with Coca-Cola. He had been charging Rs 6-8…

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Celebrity Collaborations 

HSIL’s Benelave ropes in Shraddha Kapoor as brand ambassador

Benelave, from the house of HSIL, has signed Bollywood actress Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility. Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. Speaking on the new partnership, Shraddha said, “HSIL is one of the most trusted and iconic companies in India and I am delighted to be their brand ambassador. It is great to see that HSIL is not only committed towards delivering unmatched designs and quality in their offerings but also towards creating…

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Celebrity Fashion & Accessories 

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand. “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be a metrosexual man,…

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Celebrity 

Diana Penty appointed as Estée Lauder’s first India ambassador

Bollywood actress Diana Penty has been appointed the first India ambassador for global brand Estée Lauder. According to the association, the ‘Cocktail’ actress will feature in skin care and makeup campaigns across digital and in-store platforms and her first campaign for the brand will debut on December 11. Diana also shared a video on Twitter stating “Make my day…point me in the direction of makeup.” Make my day…point me in the direction of make up 💁🏻‍♀😁 What fun it was shooting for @EsteeLauder India! #BehindTheScenes #CampaignShoot #EsteeIndia #EsteeAmbassador pic.twitter.com/6uogf29V1S —…

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Celebrity 

Bharat Matrimony ropes in MS Dhoni as brand ambassador

Online matrimony service provider Bharat Matrimony has roped in cricketer Mahendra Singh Dhoni as its brand ambassador. Commenting on the appointment, Chief Executive Officer of Bharat Matrimony.Com Murugavel Janakiraman said, “We are proud to be associated with Dhoni.” “Also, we feel good because Dhoni is an inspiration to millions of youth as he has achieved a lot for the country through his leadership qualities,” he said. As per the association, the matrimonial site would soon launch a marketing campaign featuring the cricketer on television, print, radio and outdoor. Commenting on…

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Celebrity Sports Licensing 

The King of Poker finds its Queen! Any guesses?

Viaan Industries, a popular licensing, entertainment and gaming company promoted by leading entrepreneur, Raj Kundra, and celebrity Shilpa Shetty Kundra, announced the launch of their online poker site — www.pokerraj.com and have signed on Anita Hassanandani as their brand ambassador. Poker has always been popular within the Bollywood circle with many A-listers expressing their love for the game. Anita too has played her fair share of the skill-sport, participating at MatchIPL and numerous other poker events. Elaborating on their partnership, Anita Hassanandani, said, “I’ve always expressed my love for the…

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Sports 

Indian cricketer Rohit Sharma extends partnership with CEAT

Tyre manufacturer CEAT has renewed its association with batsman Rohit Sharma for a period of three years. As per the deal, the player will continue playing with a bat that prominently displays the CEAT insignia, in all formats of the game. On his renewed association, Rohit Sharma said, “I am really happy to be continuing this association with CEAT. I am extremely grateful for their backing and they have been a great support to me. These last 3 years have been very memorable and productive for me personally. I am…

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Sports 

Mary Kom named as brand ambassador of Women’s World Championship

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship. The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that she would give her best shot. “This World Championship is special in a lot many ways, I would definitely give my best shot and want to live the feeling of winning gold in front of…

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Celebrity 

BigMuscles Nutrition releases TVC with brand ambassador Ranveer Singh

BigMuscles Nutrition, one of the country’s leading nutritional supplement brands, has released its TVC with their brand ambassador and Bollywood superstar Ranveer Singh. Ranveer is seen in BigMuscles Nutrition’s first TV commercial with the campaign You’re Stronger Than You Think. The actor will be endorsing the brand for the next three years as part of a multi-dimensional effort that includes television advertising, alternate media, in-store and point-of-sale executions. Commenting on this announcement, Suhel Vats, Director, BigMuscles Nutrition said, “We decided to partner with someone like Ranveer Singh as our brand ambassador because he…

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Celebrity Collaborations 

Tommy Hilfiger announces Zendaya as the new global women’s ambassador

Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019. Reflecting the company’s continued strategic commitment to expanding its women’s businesses globally, Zendaya will collaborate with the American designer to create a ‘TommyXZendaya’ capsule collection that will bring her unique and confident sense of style to fans around the world.  “I love to collaborate with people…

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