Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019.
Reflecting the company’s continued strategic commitment to expanding its women’s businesses globally, Zendaya will collaborate with the American designer to create a ‘TommyXZendaya’ capsule collection that will bring her unique and confident sense of style to fans around the world.
“I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same. Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand,” said Tommy Hilfiger. “
The partnership celebrates Tommy Hilfiger’s continued vision to collaborate with icons who share the brand’s spirit and values of breaking conventions and celebrating diversity.
Commenting on the association, Zendaya said, “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
The brand heritage of Tommy Hilfiger is closely linked to collaborating with pop culture icons from the worlds of fashion, music, art, and entertainment. In the ‘90s, Tommy Hilfiger was one of the first designers to blend fashion and celebrity. He became a pioneer in the industry by dressing young artists such as Aaliyah, Mark Ronson and Usher; and featuring musicians such as David Bowie and Beyoncé in his advertising campaigns.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world.