Brand & Lifestyle Retail 

Boux Avenue names new merchandising director

Reading Time: 2 minutes Post Views: 1,591 Lingerie retailer Boux Avenue has announced that Marks and Spencer’s Rachel Harley will join the brand as it is new merchandising director to complete its new management team. Harley, who is currently head of merchandising for lingerie, swim, sleepwear, hosiery and active at Marks and Spencer, has been instrumental in leading a team of 50 people to drive Marks and Spencer’s market share growth in lingerie and will join Boux Avenue on June 13. Boux Avenue owner and chairman, Theo Paphitis, said in a statement: “Rachel completes…

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Brand Licensing Collaborations Global Licensing Retail 

IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

Reading Time: < 1 minute Post Views: 2,343 IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and Chrysler. IMG will focus on growing the Italian automotive brands’ presence internationally through a range of licensed categories from toys, video games and collectibles to broad-based brand lifestyle programmes and technical products.…

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Marcolin Group renews licensing agreement with Harley-Davidson

Reading Time: < 1 minute Post Views: 2,085 Marcolin Group announced the renewal of the licensing agreement for the design, manufacturing and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Co. The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through Dec. 31, 2021. Marcolin Group remains committed to faithfully incorporating the Harley-Davidson brand’s heritage into every frame produced with subtle call-outs to those same handcrafted parts that make Harley-Davidson motorcycles an enduring fixture on the world’s highways.

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Retail Retail Licensing 

Genius Brands International apppoints studio veteran Jeff Shapiro as VP of Retail Development

Reading Time: < 1 minute Post Views: 1,820 Genius Brands International, Inc. “Genius Brands” (Nasdaq:GNUS) has announced the appointment of licensing industry veteran Jeff Shapiro as Vice President of Retail Development. The announcement was made by Genius Brands’ SVP of Global Consumer Products, Lloyd Mintz, to whom he will directly report. Shapiro, who has held positions at Warner Bros. Entertainment, 20th Century Fox, Sony Pictures Entertainment, and The Walt Disney Company, will work closely with Mintz to build retail partnerships and programs for each of the company’s brands, including Rainbow Rangers, airing on Nick Jr.…

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Accessories Licensing Apparel Licensing Brand Licensing Celebrity Licensing Character Licensing Fashion Licensing Merchandise Licensing Movie Licensing Music Licensing Promotional Licensing Retail Licensing Sports Licensing 

Changing tides of the Indian licensing industry

Reading Time: 9 minutes Post Views: 4,663 Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India really matches the global markets in terms of the ongoing trends with fashion as their marquee category.  Over the years India has managed to create great Indian IP’s while bringing global IP’s…

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Retail Retail Licensing Toys & Games 

Toonmart opens new store in Nashik

Reading Time: < 1 minute Post Views: 4,491 Toonmart the toy store selling official character merchandise and toy products has annunced opening of its new store in Nashik, Maharashtra. Speaking on the launch of the new store Yatish Jain, CEO & Co-Founder, Toonmart said, “We are very happy to open our new store and spread our footprints in Nasik City. We had a grand opening for the customers walking in with a lot of activities involved on 12th May, 2019 i.e. Sunday. A store where all the Licensed/Original Character Merchandise products are available in each…

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Brand & Lifestyle Retail 

Reliance acquires toy maker Hamleys

Reading Time: 2 minutes Post Views: 2,004 Reliance Brands Limited (RBL), a subsidiary of Reliance Industries and C Banner International Holdings, has signed a definitive agreement for Reliance Brands to acquire 100% shares of Hamleys Global Holdings Limited for a cash consideration of GBP 67.96 million. HGHL was incorporated on August 3, 2012 in England and Wales and together with its subsidiaries is a retailer of toys under the world-renowned brand “Hamleys”.Hamleys is more than 250 years old and was founded in the year 1760. It currently has 167 stores across 18 countries. Reliance…

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Collaborations Food & Drink Retail 

Walmart to now sell Nickelodeon slime ice cream

Reading Time: < 1 minute Post Views: 2,472 Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide. Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be…

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Celebrity Retail 

TBZ-The Original partners with ‘Kalank’ as official jewellery partner for ‘collection K’

Reading Time: < 1 minute Post Views: 2,485 TBZ-The Original, a brand that is coveted for its promise of innovative designs, exemplary quality of workmanship and trust that spans over 154 years partnered with Dharma Productions’ magnum opus movie – ‘Kalank’ as the‘Exclusive Jewellery Partner’. A royal touch for the reigning hand by TBZ – The Original’s ‘Collection K’ hand crafted for the movie Kalank. The craftsmen have spent the better half of a year researching and crafting jewellery for the regalia of the movie Kalank. TBZ – The Original unveils “Collection K” researched through its…

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Brand & Lifestyle Celebrity Retail 

Lifestyle launches 20-20 bash with Tiger Shroff

Reading Time: < 1 minute Post Views: 2,071 Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend of April. Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as menswear, womenswear, kidswear, makeup, footwear, handbags, and more. Each of these offers will be…

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