Brand & Lifestyle

Hard Rock International partners with WWF for “Save the Planet” T-Shirt

April 23, 2019

Hard Rock International announced a collaboration with World Wildlife Fund (WWF), a global leader in conservation with a focus on protecting the future of nature, to produce a limited-edition “Save the Planet” T-shirt. The new T-shirt from Hard Rock and WWF gives customers around the world a clothing option that not only serves as a […]

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Scentials launches skin care brand ‘ARIAS’ with Lara Dutta

April 16, 2019

Scentials Beautycare and Wellness Pvt. Ltd. has unveiled skin care range – Arias, crafted by Bollywood actress, Lata Dutta. Arias is a complete skin care brand that is designed for women who define themselves. The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur. Lara Dutta remarked, “I […]

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Disney+ set to launch in US market on November 12

April 12, 2019

The Walt Disney Company presented an extensive overview of its comprehensive direct-to-consumer strategy, including presentations on Hulu, Hotstar, ESPN+, and the upcoming Disney+ service at its highly-anticipated Investor Day, which took place on the Company’s studio lot. “Disney+ marks a bold step forward in an exciting new era for our company – one in which […]

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Kong Studio’s announces second collaboration with IMAX

April 12, 2019

Kong Studio announced its second collaboration with IMAX, this time creating a digital animation spot to support the IMAX release of superhero origin film, “Shazam!” from Warner Bros. and New Line Cinema. The latest IMAX spot for ‘Shazam!’ was produced in collaboration with IMAX from Kong’s new East London studio in Walthamstow with sound design […]

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Poetic Brands adds Fido Dido to 7UP free License

April 12, 2019

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty wriggly-haired “King of Chill” who will star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for his quirky, fun attitude that became synonymous with 7UP […]

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Universal Music signs licensing agreement with uduX

April 9, 2019

Universal Music Group has signed an licensing agreement with Nigerian music streaming service uduX. Universal Music Group is the first major music company to license its catalog to uduX. uduX is currently available via monthly subscription through Habari by GTBank, a leading platform for music, shopping and lifestyle content launched in November 2018. Reports said that the service will […]

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Brands spent 482 crores on athlete ambassadors finds ESP Sports Report 2019

April 6, 2019

ESP properties, the entertainment and sports division of GroupM, released its 2019 report on sports sponsorship in India. As per the report, overall sports sponsorship saw a growth of 12% in 2018 and sports advertising grew to Rs. 7762 crore. 2018 saw a 22% growth in Athlete Brand Endorsement Value, the report said. Of the […]

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Bata partners with Coca Cola for new collection of shoes

April 6, 2019

Bata has partnered with Coca Cola for a new collection of shoes which will be part of the ‘Heritage collection.’ The heritage collection is a range of tennis shoes that was first launched in 2015. The Bata Heritage collection has launched a collection of sneakers with Coke’s signature red and white branding. The Bata Tennis […]

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ITV signs licensing agreement with Amobee

April 6, 2019

ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely […]

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Nat Geo launches kid’s footwear with Clarks inspired by photo ark endangered species project

April 4, 2019

National Geographic has launched Clarks Kids X National Geographic, a colourful, stylish and striking collection with designs inspired by some of the most amazing species on the planet, in collaboration with ones of the world’s leading names in footwear. Sustainability is a major feature of this collection. Tying in with National Geographic’s strong focus on […]

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Big Rock Brewery announces brand licensing agreement with Iconic Brewing

April 4, 2019

Big Rock Brewery Inc announced that it has entered into a license agreement, pursuant to which it has licensed the right to Iconic Brewing Company’s brands in the ready-to-drink category in Alberta and British Columbia. The initial term of the agreement is five years, with the provision for a five year extension. “This is an […]

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Lifestyle launches 20-20 bash with Tiger Shroff

April 3, 2019

Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend […]

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The Walt Disney announces leadership changes

April 3, 2019

The Walt Disney Company announced reorganisational changes for the Asia Pacific and Middle East region, according to reports. Uday Shankar would lead the Asia Pacific business for the Disney-Fox merger. Sanjay Gupta will be the Country Manager of India and will have responsibility for the studio business, while K Madhavan will lead Star India’s regional language […]

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Authentic Brands Group acquires Volcom

April 3, 2019

Authentic Brands Group (ABG), a global brand marketing and licencing company, announced the purchase of the intellectual property of Volcom from Kering S.A. Through this acquisition, ABG diversifies its growing lifestyle pillar with the addition of America’s first brand dedicated to skate, surf and snow, and boosts the value of its portfolio to more than […]

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