Brand & Lifestyle

RHS and Wax Lyrical present Wildscents – a new home fragrance range

June 25, 2019

The Royal Horticultural Society (RHS) has announced Wildscents – the latest range in a highly successful partnership with Wax Lyrical, the UK’s largest manufacturer of home fragrances. Wax Lyrical’s new RHS Wildscents range is a collection of floral-inspired candles and reed diffusers that follows the popular homeware trend of incorporating insect and wildlife elements into […]

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Barco Uniforms confirms licensing agreement with ABC’s “Grey’s Anatomy”

June 20, 2019

Barco Uniforms, a recognized leader of design has confirmed its licensing agreement with ABC’s Grey Anatomy as new product launches drive continued global success. Its innovation in the premium healthcare apparel industry, has achieved unparalleled success and brand recognition, thanks to the worldwide popularity of the ABC’s hit television drama. “There is simply no understating […]

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Hotter to produce RHS range of stylish, quality footwear

June 20, 2019

The Royal Horticultural Society (RHS) has announced the award of a licence to Hotter, the UK’s biggest shoe maker, for a selection of comfortable women’s footwear. Now under development, the Hotter-RHS selection will be available at retail later this year. The Hotter RHS line will be available at www.hotter.com, via Hotter’s 75 retail stores nationwide […]

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IMG appointed to manage global licensing for FIAT, FIAT 500, FIAT Professional, Alfa Romeo, Lancia and Abarth

June 19, 2019

IMG has been appointed by FCA Italy S.p.A. and FCA Group Marketing S.p.A. to manage global licensing for its Fiat, Fiat 500, Fiat Professional, Alfa Romeo, Lancia and Abarth brands. The new partnership now sees IMG representing the entire FCA Group, already being the licensing agent for the group’s US-based brands Jeep, RAM, Dodge and […]

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Aurora World hails success of YooHoo event on popular holiday island

June 13, 2019

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination. Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one […]

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Licensing Link to represent web and tourism phenomenon North Coast 500

June 10, 2019

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited. Since 2015, when just over 500 miles of stunning […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Cartoon Saloon launches ancillary rights division ahead of Las Vegas Licensing Expo 2019

May 31, 2019

Four-time Academy Award®, Golden Globe®, BAFTA and Emmy-nominated animation studio, Cartoon Saloon, is forming an ancillary rights division, and will attend Las Vegas Licensing Expo for the first time in partnership with Dentsu Entertainment USA to explore licensing and merchandising opportunities for its original IP, headlined by the upcoming and eagerly awaited animated feature, Wolfwalkers. […]

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Cartoon Network announces new and expanded Rick and Morty product collaborations

May 30, 2019

As fans eagerly await the recently-revealed November 2019 return of Adult Swim’s Rick and Morty, Cartoon Network Enterprises (CNE) has announced a robust lineup of new licensing and merchandising partnerships, which will launch throughout 2019. The pop culture phenomenon, which was awarded 2018’s Top License of the Year Award, continues to be a dominating force […]

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Cottonwood Media appoints Retail Monster as UK Licensing agent for Find Me In Paris

May 29, 2019

Premium European Kids content producer Cottonwood Media, (a Federation Kids & Family company), has appointed Retail Monster as exclusive UK licensing agent for the hit tween drama series Find Me in Paris. Retail Monster will be responsible for the development of Find Me in Paris branded licensed products and merchandise throughout the United Kingdom (England, […]

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Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

May 28, 2019

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a […]

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Kohler celebrates historic Manchester United victories with ‘Treble Collection’

May 27, 2019

Inspired by Manchester United’s three historic victories that forged the path to the iconic Treble title, Kohler Co., a global lifestyle brand, introduces a limited-edition vessel and faucet combination commemorating the achievements of the club’s 1998-1999 season. Coinciding with Manchester United’s legends match on the 20th anniversary of the club’s victory over FC Bayern, the […]

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Chupa Chups signs apparel deal with Korean handbag maker Vincis

May 24, 2019

Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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