Brand & Lifestyle

Licensing Link to represent web and tourism phenomenon North Coast 500

June 10, 2019

Brand extension and strategy agency Licensing Link Europe has been appointed to manage global licensing for North Coast 500, the 516-mile-long coastal touring route through the Scottish North Highlands that has become an online and tourism phenomenon, on behalf of brand owner North Coast 500 Limited. Since 2015, when just over 500 miles of stunning […]

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Licensing International Awards 2019: Winners Announced

June 6, 2019

The winners of the 2019 International Licensing Awards were unveiled during the Licensing Expo in Las Vegas. “2018 was an incredible year for our industry, which is reflected in tonight’s slate of winners and honorees,” said Licensing International’s President, Maura Regan. “It’s been particularly satisfying to see the increasingly international nature of the licensing business […]

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Cartoon Saloon launches ancillary rights division ahead of Las Vegas Licensing Expo 2019

May 31, 2019

Four-time Academy Award®, Golden Globe®, BAFTA and Emmy-nominated animation studio, Cartoon Saloon, is forming an ancillary rights division, and will attend Las Vegas Licensing Expo for the first time in partnership with Dentsu Entertainment USA to explore licensing and merchandising opportunities for its original IP, headlined by the upcoming and eagerly awaited animated feature, Wolfwalkers. […]

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Cartoon Network announces new and expanded Rick and Morty product collaborations

May 30, 2019

As fans eagerly await the recently-revealed November 2019 return of Adult Swim’s Rick and Morty, Cartoon Network Enterprises (CNE) has announced a robust lineup of new licensing and merchandising partnerships, which will launch throughout 2019. The pop culture phenomenon, which was awarded 2018’s Top License of the Year Award, continues to be a dominating force […]

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Cottonwood Media appoints Retail Monster as UK Licensing agent for Find Me In Paris

May 29, 2019

Premium European Kids content producer Cottonwood Media, (a Federation Kids & Family company), has appointed Retail Monster as exclusive UK licensing agent for the hit tween drama series Find Me in Paris. Retail Monster will be responsible for the development of Find Me in Paris branded licensed products and merchandise throughout the United Kingdom (England, […]

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Indian film marketing spends in 2018 grew to Rs 600 crore: GroupM ESP Properties

May 28, 2019

ESP Properties – the entertainment and sports division of GroupM – has released the second edition of Showbiz Report in India. Showbiz 2.0 is a consolidated India Entertainment Marketing Report which covers the Entertainment Industry in four parts – Film Marketing, Brands & Films, Celebrity Endorsements and Licensing in India. The year 2018 saw a […]

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Kohler celebrates historic Manchester United victories with ‘Treble Collection’

May 27, 2019

Inspired by Manchester United’s three historic victories that forged the path to the iconic Treble title, Kohler Co., a global lifestyle brand, introduces a limited-edition vessel and faucet combination commemorating the achievements of the club’s 1998-1999 season. Coinciding with Manchester United’s legends match on the 20th anniversary of the club’s victory over FC Bayern, the […]

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Chupa Chups signs apparel deal with Korean handbag maker Vincis

May 24, 2019

Popular Spanish candy brand Chupa Chups has announced its partnership with Korean handbag maker Vincis to develop a limited-edition collection of fashion accessories. The collection brings the Chupa Chups aesthetic to the handbags product category. Items in the line include a canvas tote, bucket bag and clutch purse. The spring/summer collaboration will leverage Chupa Chups’ […]

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Starbucks announces Asian licensing agreement

May 24, 2019

Starbucks has announced an agreement with Coffee Concepts to fully licence its retail in Thailand. Through Coffee Concept, a joint venture between Maxim’s Caterers, and Thai partner, Fraser and Neave Retail Connection (F&N), Maxim’s Caterers will oversee retail operations and new store development in Thailand. “Starbucks has been proudly serving customers across Thailand for more […]

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PCT Network partners with The International Renewals Group to manage patent renewal payments

May 23, 2019

The PCT Network has announced its partnership with The International Renewals Group to manage patent and trademark renewal payments with full transparency and accountability. The partnership enables law firms and companies with extensive intellectual property to optimize and claim ownership over their renewal portfolios through the flexibility offered by The International Renewals Group—and, through its […]

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NBA to bounce big this year

May 21, 2019

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of […]

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Starring on the licensing sky

May 20, 2019

Fashion over the years has always been to the go to segment for licensors in India, with the increased popularity and accessibility through the e-commerce platforms fashion brands has grown exponentially. Celebrities and fashion go hand in hand, in the last 5 five years we have seen an increase in celebrities cashing in on the […]

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Chhota Bheem Kung Fu Dhamaka movie merchandise now available at Toonz Retail

May 17, 2019

One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation Pvt. Ltd. to sell exclusive merchandise of Chhota Bheem’s Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is the Official Fashion Partner for the Movie of Kung Fu Dhamaka. Toonz, being one of the most preferred […]

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Changing tides of the Indian licensing industry

May 17, 2019

Licensing & Merchandising in India is dynamically changing with advancements in technology and digital space. With a number of international brands strategizing on India via licensing, this has now opened new prospects to the industry. Last year India ranked among the top 25 global markets for licensing and merchandising. Pegged at $ 1,476 million, India […]

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