Publishing Retail Toys & Games 

Teva celebrates 50th anniversary of The Very Hungry Caterpillar(TM)

Teva®, a division of Deckers Brands, announced its collaboration with The Very Hungry Caterpillar™ by Eric Carle for summer 2019. Commemorating the 50th anniversary of the beloved children’s book, Teva created this collection to encourage hungry minds to explore the world around them. The collection combines classic Teva silhouettes with kid-friendly hues for adventure-ready styles that’ll help little ones spread their wings and fly. Inspiring generations with its innovative illustrations of art and nature, this collection merges Teva’s popular Hurricane XLT2 and Ember Moc styles with the bold color explosion…

Read More
Sports Sports Licensing 

Barça showcase their own typography, FC Barcelona Play

From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story and the need…

Read More
Sports Sports Licensing 

Valencia takes merchandise operation in-house after Puma deal

Spanish top-flight soccer club Valencia have taken their merchandising business in-house after opting against a renewal with Fanatics, the global sports retail specialists, which has managed the team’s operations for the last two years. Valencia’s deal with Fanatics saw the club’s merchandising operation managed via the latter’s v-commerce model, distributing to more than 188 markets. The decision from the La Liga side was taken as part of a new digital business plan. The club has relaunched its online store and digital platforms to allow them to gather more information about…

Read More
%d bloggers like this: