Collaborations Food & Drink Retail 

Walmart to now sell Nickelodeon slime ice cream

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide. Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be ‘slimed’ if they…

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Celebrity Collaborations 

KOOVS collaborates with Student of the Year 2

Koovs has announced its collaboration with Student Of The Year 2, launching fresh faces Ananya Panday and Tara Sutaria and youth icon Tiger Shroff. This summer will be a fashion game changer with the ‚ÄėSOTY2 X KOOVS‚Äô collection. The characters in the movie have been styled keeping international fashion trends. Tiger Shroff is seen setting trends both on and off the field; while Ananya Panday personifies the confident college girl seen in showstopper styles and Tara Sutaria essays the role of a fashionista aspiring to be an ace dancer. Koovs…

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Character Character Licensing 

Green Gold partners with Sony Music to release Chhota Bheem – Kung Fu Dhamaka

Green Gold Animation¬†has partnered with Sony Music, ¬†to release the music of the iconic film franchise,¬†Chhota Bheem – Kung Fu Dhamaka. Chhota Bheem¬†is an Indian¬†animated¬†comedy adventure¬†television series¬†created by¬†Rajiv Chilaka.¬†Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur. Chhota Bheem Kung Fu Dhamaka is a family entertainer animation digital 3D movie. Directed by Rajiv Chilaka, produced by Green Gold Animation, Chhota Bheem – Kung Fu Dhamaka releases in theaters on the 10th of May. Hamleys¬†India¬†has also…

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Collaborations TV & Films 

INOX launches India’s first MX4D EFX theatre at Inorbit Mall, Mumbai

Taking the brand promise of “LIVE the MOVIE” to an all new level, INOX launched India’s first MX4D EFX theatre at the existing Inorbit Mall at Malad, Mumbai. Present at the launch were actor Richa Chadha, Alok Tandon, Chief Executive Officer, INOX Leisure Ltd and Mark Kamiyama, Global Head-Sales, Media Marion Inc. Alok Tandon, CEO, INOX Leisure Ltd said, “Thanks to this innovative technology our patrons will now be able to feel and immerse in every act of the movie. With the precisely programmed MX4D effects each shot would be…

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FREAKY FRIDAY: Here are the Avengers: Endgame collections

Last year; Avengers: Infinity War became the largest Hollywood grosser in the country and was loved by audiences across all languages. And now Avengers: Endgame is touted to be one the biggest cinematic events of the year.¬†And it’s not just the epic films that we are fans of, but also an interesting and dedicated licensing & merchandise of the same. Right from young children to adults, almost everyone wants to get hold of that one memorabilia which is representative of their favorite on-screen character. This weeks FREAKY FRIDAY: Here are…

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Character Licensing 

Chloe’s Pops signs licensing deal with Nickelodeon

Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe‚Äôs main line ‚ÄĒ fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year, and will roll…

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Character & Entertainment Character Licensing 

GBI’s preschool series Rainbow Rangers to launch across Latin America on Nick Jr. channel

Genius Brands International’s hit preschool series, Rainbow Rangers is all set to launch across Latin america on Nickelodeon’s Nick Jr. channel and its Noggin mobile streaming app.¬†Nickelodeon Latin America has licensed season one (52 x 11‚Äô) of the series to debut in August on the Nick Jr. channel, and available to stream beginning in June on its NOGGIN preschool mobile app. Rainbow Rangers will be dubbed in Spanish and Brazilian Portuguese. Rainbow Rangers is a rescue-based series following the adventures of seven girls who are Earth‚Äôs first responders, protecting people,…

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Character Licensing 

Aurora World highlights a new era for YooHoo at Licensing Expo

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It‚Äôs already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix in March, followed by a number of free-to-air launches. And the new show has inspired a refreshed line of YooHoo plush, with a new look and new characters. Along with the Netflix global premiere, the…

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Global Licensing 

Moorcroft and RHS present the limited-edition vase ‘Chelsea’s Choice’

The Royal Horticultural Society¬†has announced the launch of a brand-new limited-edition vase from valued RHS licensing partner Moorcroft, a renowned producer of heritage art pottery¬†and a leading name in the world of ceramic design. The new vase, from celebrated Moorcroft designer Nicola Slaney, is called Chelsea‚Äôs Choice and celebrates the extraordinary snow-white hydrangea that was awarded ‚ÄėPlant of the Year‚Äô at the RHS Chelsea Flower Show in 2018. Chelsea‚Äôs Choice launches at the 2019 show, which takes place from 21-25 May. The vase, seven inches high and three inches across…

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Merchandise Licensing 

Abhinav Prateek aka Abby Viral launches official merchandise

Abhinav Prateek¬†popularly known as¬†Abby Viral has¬†officially launched his merchandise exclusively on Abby Viral is a Magician, Poet, Rapper, Speaker, Writer, Graphic designer, Video editor and a successful youtuber with around 6 lacs subscribers and more than 27 million views on his YouTube channel “Abby Viral” in more than 2.5 yrs. from countries like India, Australia, USA, Bangladesh, Nepal, Pakistan, Japan and many more. The merchandise includes¬†T-shirts, Coffee mugs, Posters and Wall clocks. The price ranges¬†from Rs 149 and so on.

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