Know-How People 

Trademark Filling in India – Importance and Analysis of the Market

The Government of India has been taking significant steps to develop favorable arena for Trademark filing. With registered trademark, one can stop others from using the trademarked business name/logo/word with respect to goods or services. Trademarks serve as a mark for identification of good or services and provide a better way to reach out to the huge audience. Trademarks influence the customers’ purchasing decision, reputation and acceptability such brands represent. Trademarks function as a valuable asset as they serve as a life-long support for business expansion. Even the giant companies…

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Character Character & Entertainment Character Licensing 

Two new licensees join the Angry Birds nest!

New partners have joined the programme for world-famous gaming brand Angry Birds, after Bulldog Licensing secured deals with two major licensees. Angry Birds is the mobile game series that has transcended its original medium to become a global phenomenon. The franchise features a host of titles and is one of the most popular mobile game series of all time, with over 4 billion downloads since the launch of the original Angry Birds game in 2009. Angry Birds is now a massive property with a reach across the generations and has…

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Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came…

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