Food & Drink 

Bon Bon Buddies named as Best Consumables Licensee 2017

Bon Bon Buddies, the European manufacturer of character and branded confectionery, has been named as the Best Consumables Licensee 2017 at the inaugural Universal Studios UK Licensee Awards 2017. The awards, which were held at the Universal Partner Day in Picture House Central, London, saw Bon Bon Buddies named among seven businesses as one of the entertainment giant’s top licensees for the year. The confectioner was applauded for demonstrating the best performance, innovation and teamwork among some of the world’s most well-known brands and fellow finalists like Kinnerton, Finsbury Foods…

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Entertainment Licensing 

Universal Studios plans new theme park attractions

Inspired by DreamWorks’ Kung Fu Panda, Hello Kitty, Harry Potter, the Margaritaville brand and other entertainment properties, Universal Studios Hollywood has planned to introduce a slate of new theme park attractions, characters and Universal CityWalk establishments. Following its recent acquisition of DreamWorks Animation, Universal will roll out a never-before-seen DreamWorks Theatre. To be thrown open in 2018, the new venue will host a variety of DreamWorks-themed attractions, beginning with a multi-sensory adventure inspired by Kung Fu Panda. A number of DreamWorks’ characters will also join the theme park beginning this summer. New characters include Kung…

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Know-How 

Freaky Friday-Seven things one ought to know before starting licensing intellectual property

In 1994, Beverly Hills Teddy Bear was an under-the-radar plush-toy manufacturer in Los Angeles. Then, the following year Babe, porcine star of the eponymous film released bringing home the proverbial bacon. David Socha, the company’s co-founder and CEO, who had earlier worked for a licensing firm knew that a Babe plush toy could generate huge sales. The three-year license he secured with Universal Studios allowed his company to make a character correct piggie and to use the movie’s logo on the product’s hang tag. The CEO’s instincts were on the money. Retailers pounced. “Getting that license…

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