TikTok announces first music distribution partnership with UnitedMasters

Though TikTok’s future in the U.S. & in India remains uncertain, the company announced this morning its first music distribution partnership, with indie music distributor UnitedMasters. The deal will allow artists on TikTok to tap into the platform’s ability to make their music go viral, then distribute their songs directly to other music streaming services, like Spotify, Apple Music/iTunes, SoundCloud and YouTube. TikTok announces first music distribution partnership with UnitedMasters The deal allows indie artists to effectively circumvent traditional record labels by reaching young music fans on the social video…

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