Promotional Licensing 

Soon, McDonald’s to bring Rubik’s brand to children’s Happy Meals

Reading Time: < 1 minute Post Views: 3,185 The Smiley Company and McDonald’s joined hands for a promotional licensing deal. As per the agreement, The Smiley Company will bring the Rubik’s brand to children’s Happy Meals across Europe, the Middle East, Africa and North America. According to a report in the License Global, The Marketing Store brokered the deal on behalf of McDonald’s. “From the robust mini Cubes and the unique Rubik’s Cube-shaped Happy Meal box to the TV ads and bespoke games created for the Happy Studio app, every aspect of the promotion has…

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Toy Licensing Toys & Games 

Rubik’s teams with Fantasma Magic for New Magic Sets

Reading Time: < 1 minute Post Views: 2,200 Rubik’s has teamed up with Fantasma Magic to create a range of exciting Rubik’s themed magic sets, following on from the massive viral success of Steve Brundage’s Rubik’s magic tricks that took him all the way to the semi-finals of 2016 Americas Got Talent, the firm revealed at New York Toy Fair. This brand-new line of magic, which is based on the Rubik’s Cube and has been developed by new Rubik’s master licensee The Smiley Company, will hit retail shelves in the US and Europe later this year and…

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