Brand & Lifestyle Corporate Brand 

From Reebok to Borosil: Here’s how these brands celebrated Women’s Day

From body shamming to sexual harassment, women have always been the victim in this patriarchal society. On the occasion of Women’s Day, this year too brands have come up with special campaigns to support gender equality. Here’s how these big brands decided to celebrate Women’s day: Reebok: Reebok’s Women’s Day campaign acts as both a vehicle for a strong message and as a mirror to the society we live in. The ‘Bruises can be good’ campaign takes forward the brand’s #FitToFight proposition. Conducted in Mumbai with select participants across both…

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Merchandise Licensing 

Victoria Beckham ties up with Reebok

Noted designer Victoria Beckham is passing her design talents to the sportswear sector revealing a new collaboration with Reebok. The new range is expected in late 2018 and will sit under Reebok’s Innovation Collective. A statement from Reebok said that the collection with Victoria will ‘fuse their combined passion and creativity together to enable women across the world to feel powerful in who they are.’ In her excitement, Victoria commented, “Having the opportunity to realise my aesthetic within a sportswear environment is something that I have long wanted to do.…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

The Era of Emerging Reality Shows and Licensing in India

With changing trends around the world, even the TV industry has adapted to the new trends. The Saas Bahu Sagas have been sloping down and there has been a push to the Reality Shows. The popularity of the Reality shows has added a new dimension to the media. Every other day you would find the launch of a new reality show. Have you wondered why TV networks keep coming up with new Reality shows? It’s because Reality TV is real good money maker. The shows like Big Brother, The Apprentice…

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