Sports Sports Licensing 

Reebok launches the second edition of the Cardi B capsule 

Reading Time: 2 minutes Post Views: 410 Reebok launches the second edition of the Cardi B capsule  After the humungous success of the first Reebok X Cardi B collection, the two have decided to join hands again. This time for the launch of the new “Let me Be.. In My World” capsule collection. The collection would feature new Cardi B Leather sneakers, which are inspired by her hometown, New York City, and promises to take forward her legacy through innovative designs.  Each piece in the capsule draws inspiration from Cardi’s style and incorporates cues…

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Sports Sports Licensing 

Reebok’s new collection is in collaboration with Clothing Brand Rothco

Reading Time: < 1 minute Post Views: 721 Reebok’s new collection is in collaboration with Clothing Brand Rothco This limited collection reimagines one of Reebok’s most iconic fitness silhouettes, the Nano X1, through Rothco’s ultra-functional, military lens. Reebok has partnered with tactical and military clothing brand, Rothco. The exclusive collection reinvents Reebok’s epochal fitness silhouettes, the Nano X1, through Rothco’s functional, comfortable military lens. One can draw a parallel between Reebok and Rothco’s roots as both of them are functional gears. Rothco has been in the military gear space for half a century. It is…

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Collaborations Sports 

Reebok X Power Rangers collection

Reading Time: < 1 minute Post Views: 573 Reebok X Power Rangers collection The Reebok X Power Rangers collection is now available in India at an unimaginable starting price of Rs 4,599. Reebok unveiled the new collection in partnership with Hasbro. Inspired by the television series, Mighty Morphin Power Rangers, this footwear collection pairs iconic Reebok silhouettes with five original power rangers in both performance and lifestyle silhouettes. The collection is ready to order on Reebok, Flipkart, Myntra, Veg Non-veg, and Superkick India. The customer is spoilt for choice with a variety of characters including…

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Brand & Lifestyle Corporate Brand 

From Reebok to Borosil: Here’s how these brands celebrated Women’s Day

Reading Time: 2 minutes Post Views: 2,418 From body shamming to sexual harassment, women have always been the victim in this patriarchal society. On the occasion of Women’s Day, this year too brands have come up with special campaigns to support gender equality. Here’s how these big brands decided to celebrate Women’s day: Reebok: Reebok’s Women’s Day campaign acts as both a vehicle for a strong message and as a mirror to the society we live in. The ‘Bruises can be good’ campaign takes forward the brand’s #FitToFight proposition. Conducted in Mumbai with select…

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Merchandise Licensing 

Victoria Beckham ties up with Reebok

Reading Time: < 1 minute Post Views: 2,091 Noted designer Victoria Beckham is passing her design talents to the sportswear sector revealing a new collaboration with Reebok. The new range is expected in late 2018 and will sit under Reebok’s Innovation Collective. A statement from Reebok said that the collection with Victoria will ‘fuse their combined passion and creativity together to enable women across the world to feel powerful in who they are.’ In her excitement, Victoria commented, “Having the opportunity to realise my aesthetic within a sportswear environment is something that I have long…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

The Era of Emerging Reality Shows and Licensing in India

Reading Time: 3 minutes Post Views: 3,523 With changing trends around the world, even the TV industry has adapted to the new trends. The Saas Bahu Sagas have been sloping down and there has been a push to the Reality Shows. The popularity of the Reality shows has added a new dimension to the media. Every other day you would find the launch of a new reality show. Have you wondered why TV networks keep coming up with new Reality shows? It’s because Reality TV is real good money maker. The shows like Big…

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