Brand & Lifestyle Collaborations Sports Licensing 


The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season. The collaboration…

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Sports Licensing 

National Football League (NFL) in an agreement with Timex

The National Football League (NFL) has inked a licensing agreement with US watchmaker Timex, a wholly owned subsidiary of Dutch conglomerate the Timex Group. As per the deal, Timex will design and create watches honouring each of the 32 teams of the pre-eminent football league. Casual, dress and sporty watches will be made available to the men’s, women’s and youth markets for prices ranging from US$24.95 to US$89.95. The watches will feature NFL team logos along with matching dial and strap colours. The length and financial terms of the agreement have not…

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Institutional Licensing 

NFL taps IMG to serve as its licensing agent

In its zest to broaden its horizons, the National Football League has asked the International Management Group (IMG) to serve as its exclusive licensing agent across select markets in Europe and Asia. Under the terms of the multi-year agreement, the NFL will broaden its presence internationally through new product initiatives and more. IMG will also target a range of distribution channels and price points including local men’s, women’s and children’s apparel, accessories, home décor, fast fashion collaborations and food and beverage. Akash Jain, vice president, international commercial development, NFL says…

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