Licensor - Licensing Corner

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020May 12, 2020 #ThatLicensedMerchGirlcovid19, covid19 impact, Licensed Merchandise, Licensee, Licensing Corner, licensingcornermagazine, Licensor, The Souled Store

Reading Time: < 1 minutes Post Views: 4,184 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

Brand & Lifestyle Collaborations Sports Licensing

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

January 12, 2020November 11, 2021 #ThatLicensedMerchGirlBrand Licensing, Collaboration, deal-breaker, H&M, H&M stores, IMG, India, Licensee, licensing collaborations, Licensor, MENA, National Football League, NFL, NFL apparel and accessories, NFL fanbase, retailer, Sports Collection, Super Bowl, the National Football League Players Association (NFLPA)

Reading Time: 2 minutes Post Views: 3,427 The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East. The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next…

Brand Licensing Corporate Brand Know-How

Your way to World-Class Brand Licensing Program

February 23, 2017February 23, 2017 CorrespondentApple, Bose, Brand Equity, Brand Licensing, Brand promotion, iPod, Licensed Products, licensees, licenses, Licensing, Licensing and Merchandising, Licensing Industry, Licensor, merchandise, Strategic Licensing, World Class Licensing

Reading Time: 5 minutes Post Views: 5,032 Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing.…

Character & Entertainment Character Licensing Entertainment Licensing

Brandgenuity Named Licensing Agent for Animated Series Oddbods

February 17, 2017 CorrespondentAnimated Series, Brandgenuity, licensees, Licensing Agency, Licensing Program, Licensor, Licensors, Oddbuds, One Animation

Reading Time: 2 minutes Post Views: 5,883 Odd-of-the box thinking to drive licensing efforts Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the…

Brand Licensing Event Institutional Licensing

BLE’s Retail Mentoring Programme receives CPD accreditation

February 1, 2017 CorrespondentBLE, Brand Licensing, Brand Licensing Europe, Continuing Professional Development, CPD, International Licensing Industry Merchandisers’ Association, Licensee, Licensing Essentials Course, Licensing Industry, Licensor, LIMA, Retail Mentoring Program

Reading Time: 2 minutes Post Views: 4,634 As the Retail Mentoring Programme opens for applications for 2017, organizers, Brand Licensing Europe announce that it has received official accreditation from the CPD (Continuing Professional Development) Certification Service. CPD, as explained on its website, is “the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive”. Delegate numbers for the eight-month programme doubled in 2016 with 61 retailers participating, including delegates from Argos, Asda, Halfords and Claire’s…

Brand Licensing Character Licensing Retail Licensing

Bravado named official licensing and merch partner for emoji

January 31, 2017 CorrespondentBrand Licensing, Bravado UK, Character Licensing, emoji brand, licensees, Licensing, Licensing and Merchandising, Licensor, merchandising, Partnership

Reading Time: < 1 minutes Post Views: 7,816 Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for…

Apparel Licensing Fashion & Accessories

Haggar Clothing inks licensing deal for men’s sweater with Bernette

December 24, 2016 CorrespondentApparel Licensing, Bernette Textile Company, haggar Clothing, Licensee, Licensing, Licensor

Reading Time: < 1 minutes Post Views: 8,454 Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and online at Haggar.com in fall 2017. “Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and…

Character Licensing

Mickey’s 88th Birthday at Landmark

November 19, 2016November 21, 2016 Correspondent88th Anniversary, Birth Anniversary, Disney, Happy Birthday Mickey, Happy Birthday Mickey Mouse, Landmark Group, Licensee, Licensing, Licensing and Merchandising, Licensor, merchandising, Mickey Minnie, Mickey Mouse, Midas International

Reading Time: 2 minutes Post Views: 4,544 Landmark celebrated Mickey’s Birthday on Nov 18th this Friday in big and very special way. Mickey is the most loved character by all. To commemorate this grand celebration, Midas International, a manufacturing and distribution company, the biggest licensee of party products for various Disney and Viacom and MINIONS characters partnered with Landmark group and hosted a Mickey Minnie Mouse birthday party at Landmark stores on 18th November, 2016 from 6 p.m. to 8 p.m. While visiting the store we observed that, kids taking part in various game…

Movie Licensing

Valerian And The City Of A Thousand Planets Blasts Off With New Licensing Partners

November 16, 2016November 16, 2016 CorrespondentEuropaCorp, Licensee, Licensing, Licensor, merchandise, Movie Licensing, Valerian and the City of a Thousand Planets

Reading Time: 2 minutes Post Views: 5,299 EuropaCorp announced seven newly signed licensing partners for Valerian and the City of a Thousand Planets, the upcoming live action feature film directed by visionary filmmaker Luc Besson. The licensees include National Entertainment Collectibles Association (NECA) for action figures, die-cast vehicles and prop replicas; Funko for Pop! and Mystery Mini figures; ACCO Brands for calendars; Love & Madness for jewelry, patches, tattoos, hair accessories, bags, and tech accessories; Just Toys for impulse aisle and blind bag items and many more licensees. These new licensees join the recently…

Character & Entertainment Character Licensing

Jazwares named Master Toy Licensee for Miffy and Friends

November 15, 2016 CorrespondentBig Tent Entertainment, Character Licensing, Collaboration, First Toy Collection, Jazwares, Licensee, licensing agent, Licensor, Master Toy Licensee, Master Toy Licensing, Miffy and Friends, Miffy and Friends Brand, Toy Licensing, Toys and Games

Reading Time: < 1 minutes Post Views: 7,098 Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’…