covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about Revenues, Royalties, and…

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Brand & Lifestyle Collaborations Sports Licensing 

NFL LAUNCHES APPAREL AND ACCESSORIES COLLABORATION WITH H&M

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next season. The collaboration…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the last 12 months,…

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Brand Licensing Event Institutional Licensing 

BLE’s Retail Mentoring Programme receives CPD accreditation

As the Retail Mentoring Programme opens for applications for 2017, organizers, Brand Licensing Europe announce that it has received official accreditation from the CPD (Continuing Professional Development) Certification Service. CPD, as explained on its website, is “the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive”. Delegate numbers for the eight-month programme doubled in 2016 with 61 retailers participating, including delegates from Argos, Asda, Halfords and Claire’s Accessories, and is…

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Brand Licensing Character Licensing Retail Licensing 

Bravado named official licensing and merch partner for emoji

Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for Bravado and it…

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Apparel Licensing Fashion & Accessories 

Haggar Clothing inks licensing deal for men’s sweater with Bernette

Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and online at Haggar.com in fall 2017. “Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high-quality product,…

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Character Licensing 

Mickey’s 88th Birthday at Landmark

Landmark celebrated Mickey’s Birthday on Nov 18th this Friday in big and very special way. Mickey is the most loved character by all. To commemorate this grand celebration, Midas International, a manufacturing and distribution company, the biggest licensee of party products for various Disney and Viacom and MINIONS characters partnered with Landmark group and hosted a Mickey Minnie Mouse birthday party at Landmark stores on 18th November, 2016 from 6 p.m. to 8 p.m. While visiting the store we observed that, kids taking part in various game competitions wherein kids…

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Movie Licensing 

Valerian And The City Of A Thousand Planets Blasts Off With New Licensing Partners

EuropaCorp announced seven newly signed licensing partners for Valerian and the City of a Thousand Planets, the upcoming live action feature film directed by visionary filmmaker Luc Besson. The licensees include National Entertainment Collectibles Association (NECA) for action figures, die-cast vehicles and prop replicas; Funko for Pop! and Mystery Mini figures; ACCO Brands for calendars; Love & Madness for jewelry, patches, tattoos, hair accessories, bags, and tech accessories; Just Toys for impulse aisle and blind bag items and many more licensees. These new licensees join the recently announced interactive partner,…

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Character & Entertainment Character Licensing 

Jazwares named Master Toy Licensee for Miffy and Friends

Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’ is a charming…

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