Brand & Lifestyle Food & Drink Food Licensing 

Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour

Reading Time: 2 minutes Post Views: 980 Perfetti Van Melle appoints Licensing Matters Global as master licensee for their sustainability-minded, conscious candy brand, Fruit-tella, in the UK and Benelux. Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based, leading global licensing agency, have announced a long-term partnership to extend the ninety-year-old candy brand, Fruit-tella, into selected lifestyle product categories via strategic licensing and retail efforts in the UK and Benelux. Fruit-tella Strikes Master Licensee Deal that is Bursting with Flavour Drawing from Fruit-tella’s DNA, LMG will be leveraging the brand’s…

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Character & Entertainment Entertainment Licensing 

Ubisoft Announces ‘Assassin’s Creed Valhalla’ Licensing Program

Reading Time: 2 minutes Post Views: 2,269 The upcoming entry in the “Assassin’s Creed” franchise will have music, books and more. Ubisoft has announced a slate of publishing and music partners for its upcoming video game “Assassin’s Creed Valhalla.” The official “Assassin’s Creed Valhalla” soundtrack and books are now available for pre-order, including a novel, comic and art book. ‘Assassin’s Creed Valhalla’ Licensing Program The Assassin’s Creed Valhalla – Geirmund’s Saga novel, written by Matthew J. Kirby, will tell an original story set in the world of the game. Players will discover the tale of Geirmund…

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Adidas Sauce Collection Celebrity Licensing Collaborations Food Licensing Sports Licensing 

Adidas, McDonalds ‘Saucy’ Collab with NBA Players

Reading Time: 2 minutes Post Views: 4,064 Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes and apparels. Adidas, McDonalds ‘Saucy’ Collab with NBA Players Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. “When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to…

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Apparel Licensing Merchandise Licensing 

Bangarang signs up with Muhammad Ali Brand

Reading Time: < 1 minutes Post Views: 3,762 Bangarang and its in-house brand Superare has signed a licensing deal with the Muhammad Ali brand. The partnership will lead to a collection of Bangarang apparel inspired by the former Heavyweight Champion of the World. The collection includes a range of t-shirts, tank tops, hats and hoodies. Each item in the line will consist of quotes or candid photos from Ali. The collection is called Superare X Ali and is available on the Superare website. Authentic Brands Group owns the Muhammed Ali brand. The company has previously…

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Character Licensing 

Chloe’s Pops signs licensing deal with Nickelodeon

Reading Time: < 1 minutes Post Views: 2,787 Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year,…

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Collaborations Corporate Brand 

BlackBerry, Punkt ink licensing deal to protect smart devices

Reading Time: < 1 minutes Post Views: 3,530 BlackBerry has inked a technology and brand licensing deal with Swiss consumer electronics maker Punkt Tronics AG for “BlackBerry Secure” to provide product manufacturers with a deeply-embedded security solution that comprises the former phone maker’s proprietary software and applications. The BlackBerry Secure will be installed in phones and other smart devices. “If 2017 has taught us anything it is that every device needs to be secured because any vulnerability will be found and exploited,” Alex Thurber, Senior Vice President and General Manager of Mobility Solutions, BlackBerry, said…

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Entertainment Licensing 

Shemaroo signs content licensing deal with Viu

Reading Time: < 1 minutes Post Views: 4,488 Shemaroo Entertainment, one of the leading content houses, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. “Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT (over-the-top) video on demand service, Viu,” the company said in a statement.Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies can be enjoyed by subscribers of Viu, it said further. Shemaroo Entertainment Director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the…

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Corporate Brand 

BlackBerry Signs licensing deal with Optiemus

Reading Time: < 1 minutes Post Views: 3,789 BlackBerry has announced its partnership with Optiemus Infracom Ltd for an agreement to license BlackBerry software and services for manufacturing BlackBerry Android handsets in more global markets including India, Sri Lanka, Nepal and Bangladesh. BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom. Optiemus Infracom will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices. BlackBerry will control and develop its security and software solutions. The partnership supports the government’s ‘Make in India’ initiative. BlackbBerry had announced its…

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#LCExcl Interview Character & Entertainment Character Licensing People 

‘Barbie Style’ – The New Trendsetter of Licensing Biz, An Interview with Alpassh Thaakkar

Reading Time: 5 minutes Post Views: 8,702 Barbie® encourages girls to dream big and inspires them to achieve it, as is evident from the brand message ‘You Can Be Anything’. She is just not a doll, she is the leading Girls Franchise in India and world-over. Barbie is the world’s only brand which allows girls to imagine themselves as mermaid to a movie star, a fairy to a fashionista, and a princess to a president. It is no wonder that Barbie has emerged as a powerful, universal icon and is India’s #1 Girls toy…

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Movie Licensing Uncategorized 

emoji Movie and Sony Pictures Animations Enters Licensing Agreement

Reading Time: < 1 minutes Post Views: 9,461 emoji company GmbH and Sony Pictures Animation (SPA) announced on Tuesday that they have entered into a licensing agreement with regard to emoji company’s registered emoji® trademark. The agreement covers the use of the term “emoji” in connection with SPA’s worldwide merchandising program for SPA’s upcoming comedy feature The Emoji Movie, coming to theatres August 11th, 2017. Both parties will offer their unique sets of icons and characters and target different markets. “We are happy to enter into this agreement with Sony Pictures,” says Marco Huesges, CEO of the…

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