Licensing Corner - Licensing Corner

Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing

September 2, 2020November 11, 2021 #ThatLicensedMerchGirl#ThatLicensedMerchGirl, India, Licensing Corner, Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing, Licensing In India

Reading Time: 3 minutes Post Views: 2,572 Licensing Corner is ‘The First Digital News Media in India on Brand Licensing & Brand Extension Industry’ We have developed a niche as the only platform dedicated to cover all the latest happenings, news on brand licensing, brand extension, brand partnerships, licensed merchandise, limited editions & capsule collections! Licensing Corner Extends #ThatLicensedMerchGirl Exploring Brand Licensing Covid has impacted Licensing & Merchandising Industry in a huge form, as we purely depend on the retail sale of consumer products and revenue / royalty generated from the same. With Consumer Trends…

#LCExcl Interview E-Commerce Retail Retail Licensing Top News

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020May 12, 2020 #ThatLicensedMerchGirlcovid19, covid19 impact, Licensed Merchandise, Licensee, Licensing Corner, licensingcornermagazine, Licensor, The Souled Store

Reading Time: < 1 minutes Post Views: 4,171 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

Brand Licensing Event

TIBLS 2018: Check out few glimpses from the event

December 5, 2018November 11, 2021 LC TEAMBrand Licensing, Grand Hyatt, India, Licensing Corner, TIBLS 2018

Reading Time: < 1 minutes Post Views: 2,828 With an array of corporate honchos and people from industry, The India Brand Licensing Summit 2018 is currently underway at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. Check it out here: The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India. The Indian Brand Licensing Summit was founded in September 2017 with a vision to bring together…

Event

Stage is all set for TIBLS 2018: Meet the licensing leaders today!

December 5, 2018November 11, 2021 LC TEAMBranding, Corporate, Event, Grand Hyatt, India, Learn Licensing, Licensing, Licensing Corner, merchandising, Rooh Entertainment, Rutika Malaviya, The India Brand Licensing Summit, TIBLS 2018

Reading Time: 2 minutes Post Views: 2,571 The stage is finally set for the grand corporate event ‘The India Brand Licensing Summit 2018’, which is going to take place at Mumbai’s Grand Hyatt today. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The event will witness top corporate honchos who will give their insights and views on the Indian licensing sector. The summit is going to be attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain…

Event

With just 2 days to go for TIBLS 2018, are you excited?

December 3, 2018November 11, 2021 LC TEAMBrand Licensing, Grand Hyatt, India, Licensing, Licensing Corner, TIBLS 2018

Reading Time: 2 minutes Post Views: 3,277 The countdown has finally started! With just two days to go, Licensing Corner is all set to present its corporate event ‘The India Brand Licensing Summit’ or commonly known as TIBLS on December 5 at Mumbai’s Grand Hyatt. The event is powered by Shemaroo Entertainment in association with Green Gold Animation. The summit will be attended by top industry bigwigs and key decision makers such as Celebrity Chef Harpal Singh Sokhi, Renowned designer Krsna Mehta, Samir Jain (Executive Director and COO – Green Gold Animation), Sanjay Dhar…

Event

TIBLS 2018: Meet the speakers

November 27, 2018November 11, 2021 LC TEAMGrand Hyatt, India, Licensing Corner, TIBLS, TIBLS 2018

Reading Time: 3 minutes Post Views: 3,065 The countdown has already started! After the grand success of #TIBLS2017, Licensing Corner is all set to yet another one on December 5, 2018, at Grand Hyatt Mumbai. Licensing corner established the event to bring together thought leaders and executives from all segments of brand licensing and retail to discuss the trends that will shape the future of our industry. With an aim to sync with the growing market, Licensing Corner develops this high-level executive conference and networking event, in partnership with Rooh Entertainment. Meet the speakers:…

Event

Save the date! Licensing Corner to organise ‘TIBLS 2018’ on December 5

November 23, 2018November 11, 2021 LC TEAMGreen Gold Animation, India, Licensing Corner, MEAI, Shemaroo Entertainment, TIBLS

Reading Time: < 1 minutes Post Views: 2,590 Licensing Corner is all set to present its corporate event ‘TIBLS’ on December 5 at Mumbai’s Grand Hyatt. In just mere two years, The India Brand Licensing Summit (TIBLS 2018) has become a mainstay on the events calendar for the global brand licensing community, bringing together thought leaders from the industry’s largest players and key decision-makers from the top licensees, retailers. The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry…

Brand Licensing Know-How

FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo

June 29, 2018July 15, 2020 LC TEAMAgreement, Freaky Friday, Licensing, Licensing Corner, Lingo, Royalty, Understanding Licensing Lingo, Video Tutorial

Reading Time: < 1 minutes Post Views: 2,503 FREAKY FRIDAY: #LCExcl – Understanding Licensing Lingo Licensing is the most common method to acquire the right to exploit IP. In a good licensing agreement, both parties benefit. The licensor gains the benefit of a brand extension and revenue (via royalties) without any investment in product development, production, or marketing. Confused? Check this video to understand the different jargons associated with licensing: Brand licensing is the leasing of a brand name to a company other than the owner of that particular brand. While licensing agreements by their…

Brand Licensing Know-How

FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand

June 22, 2018July 15, 2020 LC TEAMBrand Licensing, Freaky Friday, Licensing Corner, Marketing, Promotion, Tutorial Video, why licensing is important for brand

Reading Time: < 1 minutes Post Views: 2,506 FREAKY FRIDAY: #LCExcl – Here’s why licensing is important for brand Have you ever wondered how Coca-Cola, a company focused on beverages, sells branded T-shirts or caps? Well! that’s the power of licensing, which is considered one of the important tools for marketing. Licensing may seem harmless at first, but when viewed from a business perspective, is a way to monetize an intangible asset safely, and quickly. Check this video to understand the importance of brand licensing: Brand licensing is the leasing of a brand name to…

Event

Licensing Corner organizes ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June

April 28, 2017November 11, 2021 licensingIndia, Licensing Corner

Reading Time: < 1 minutes Post Views: 2,790 Licensing Corner has organized ‘The Brand Licensing Summit’ at Hotel Grand Hyatt on 2nd June from 3 to 10 pm. The event will feature who’s who from the brand and retail space for a day full of insights and opportunity exploring the driving factors and changing dynamics of the India Brand Licensing Sector. This is a good opportunity to learn what the experts are doing to leverage licensed brands to succeed in the global marketplace. Those who can attend the Summit are Brands/IP owners, manufacturers, vendors, traders,…