covid19 impact #LCExcl Interview E-Commerce Retail Retail Licensing Top News 

#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

Reading Time: < 1 minutes Post Views: 4,184 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

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Brand & Lifestyle Collaborations Sports Licensing 


Reading Time: 2 minutes Post Views: 3,427 The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories, in a deal brokered by IMG. The products will be sold in more than 20 countries outside of the U.S, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East.   The first capsule collection of men’s jackets, tops and loungewear is available in stores and online now, with women’s, children’s and accessories lines to follow next…

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Brand Licensing Event Institutional Licensing 

BLE’s Retail Mentoring Programme receives CPD accreditation

Reading Time: 2 minutes Post Views: 4,634 As the Retail Mentoring Programme opens for applications for 2017, organizers, Brand Licensing Europe announce that it has received official accreditation from the CPD (Continuing Professional Development) Certification Service. CPD, as explained on its website, is “the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive”. Delegate numbers for the eight-month programme doubled in 2016 with 61 retailers participating, including delegates from Argos, Asda, Halfords and Claire’s…

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Apparel Licensing Fashion & Accessories 

Haggar Clothing inks licensing deal for men’s sweater with Bernette

Reading Time: < 1 minutes Post Views: 8,454 Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and online at in fall 2017. “Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and…

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Character Licensing 

Mickey’s 88th Birthday at Landmark

Reading Time: 2 minutes Post Views: 4,544 Landmark celebrated Mickey’s Birthday on Nov 18th this Friday in big and very special way. Mickey is the most loved character by all. To commemorate this grand celebration, Midas International, a manufacturing and distribution company, the biggest licensee of party products for various Disney and Viacom and MINIONS characters partnered with Landmark group and hosted a Mickey Minnie Mouse birthday party at Landmark stores on 18th November, 2016 from 6 p.m. to 8 p.m. While visiting the store we observed that, kids taking part in various game…

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Movie Licensing 

Valerian And The City Of A Thousand Planets Blasts Off With New Licensing Partners

Reading Time: 2 minutes Post Views: 5,299 EuropaCorp announced seven newly signed licensing partners for Valerian and the City of a Thousand Planets, the upcoming live action feature film directed by visionary filmmaker Luc Besson. The licensees include National Entertainment Collectibles Association (NECA) for action figures, die-cast vehicles and prop replicas; Funko for Pop! and Mystery Mini figures; ACCO Brands for calendars; Love & Madness for jewelry, patches, tattoos, hair accessories, bags, and tech accessories; Just Toys for impulse aisle and blind bag items and many more licensees. These new licensees join the recently…

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Character & Entertainment Character Licensing 

Jazwares named Master Toy Licensee for Miffy and Friends

Reading Time: < 1 minutes Post Views: 7,098 Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’…

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Brand Licensing Corporate Brand E-Commerce Institutional Licensing LIMA INDIA 

UBM, LIMA and Alifish Join Forces to Strengthen Chinese Licensing Market

Reading Time: 2 minutes Post Views: 4,554 UBM, together with the International Licensing Industry Merchandisers’ Association (LIMA) and Alifish, the licensing and entertainment business unit of Alibaba, announce a strategic partnership to strengthen the Chinese licensing industry UBM, organizers of the worlds’ largest licensing trade shows and publishers of the most widely-read trade publication; LIMA, the leading industry association for global licensing, and Alifish, will work together for online licensing match-making and trading to support the development of China’s brand, art and character licensing industry through online training, live events and education programmes. The…

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Character & Entertainment Entertainment Licensing 

Dream Theatre named Licensing Agent for Mister Maker

Reading Time: 2 minutes Post Views: 6,322 Zodiak Kids has appointed an agent for India for its Arts & Crafts sensation Mister Maker Dream Theatre Private Limited will be representing Mister Maker in India in response to a building consumer demand in the territory. Dream Theatre will be presenting all consumer products and live events for Mister Maker and products are expected to hit retail shelves this winter. Core categories at launch will be craft kits, back to school, stationary and publishing. Mister Maker’s seventh series Mister Maker’s Arty Party launched on CBeebies last…

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Institutional Licensing Toys & Games 

The Gaining Importance of Licensing in India highlights Panel Discussion Kids India

Reading Time: 3 minutes Post Views: 4,552 The fourth edition of Kids India highlighted the importance of licensing for brands and the problems faced by licensees and licensors in the industry Kids India, India’s biggest B2B fair for products related to children held the exhibition for three days at Bombay Convention & Exhibition Centre in Mumbai. The event saw the key players from the industry participate with many young and innovative companies. The exhibition held panel discussion on ‘Licensing in India’ on Friday focusing on the growth of licensing industry in India and how…

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