Collaborations Sports 

KL Rahul joins Virat Kohli, signs three-year contract with Puma

Reading Time: 2 minutes Post Views: 5,938 Joining Indian Captain Virat Kohli, Global sportswear brand PUMA has roped in Indian cricketer KL Rahul as brand ambassador. PUMA announced a three-year association with the cricketer which will see him feature in exciting brand campaigns and promote the latest product lines across performance and sporty style categories The association has been facilitated by Cornerstone Sport, which exclusively represents KL Rahul and Indian Skipper Virat Kohli including many others. With this partnership, Rahul joins the league of many sports athletes and superstars including Virat Kohli, strengthening the…

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Celebrity Licensing 

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

Reading Time: < 1 minute Post Views: 18,602 Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’. Mary Turner, CEO of Koovs was quoted as saying, “Athleisure and streetwear are highly popular with our globally connected, tech-savvy and style-conscious 20-something customers. KL Rahul is an icon of youth…

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Brand & Lifestyle Celebrity Licensing Fashion & Accessories Sports 

Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

Reading Time: 2 minutes Post Views: 4,831 Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard. The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which also manages Indian captain Virat Kohli. Being a co-owner, Rahul has been actively participating – right from the inception of the brand to regular inputs based on the design, style and quality…

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