Celebrity Licensing Fashion & Accessories Know-How 

FREAKY FRIDAY: These celebrity beauty lines are actually worth the hype!

Reading Time: 5 minutes Post Views: 2,851 Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection. These celebrity beauty lines you shouldn’t miss:  Fenty Beauty by Rihanna: Singing sensation Rihanna launched her makeup line, Fenty Beauty, which shivered up the industry. Fenty Beauty was created for women of all…

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Celebrity Fashion Licensing 

Jennifer Lopez to launch limited edition makeup collection

Reading Time: < 1 minute Post Views: 3,987 Hollywood star Jennifer Lopez will launch a new, limited edition makeup collection in collaboration with Inglot Cosmetics. The new cosmetic line aims to reflect the star’s signature beauty looks. Appropriately titled Boogie Down Bronze, the collection is all set to debut on April 26. The Inglot Cosmetics took to the Twitter and wrote, “We are excited to announce the Jennifer Lopez Inglot collaboration launching April 26th.” We are excited to announce the Jennifer Lopez Inglot collaboration launching April 26th @jlo #JLOxInglot #JLO #INGLOT A post shared by…

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Celebrity Licensing Know-How 

Freaky Friday – 5 Famous Celebrities Who Stepped Into the Licensing Empire 

Reading Time: 3 minutes Post Views: 4,762 The collision of fashion, music and fame has put music and celebrity brands in a place where licensing can’t ignore them. Celebrities are following the heels of music stars when it comes to licensing. Today celebrities are acknowledging and understanding their power of endorsements and therefore turning towards licensing for their best. In India too you can a see celebrities endorsing and sometimes even getting into the licensing business.  Making the most of the opportunity as it comes is fraught with risks but licensees and retailers are increasingly…

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