Celebrity Licensing 

Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

Reading Time: < 1 minutes Post Views: 18,993 Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’. Mary Turner, CEO of Koovs was quoted as saying, “Athleisure and streetwear are highly popular with our globally connected, tech-savvy and style-conscious 20-something customers. KL Rahul is an icon of youth…

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Brand & Lifestyle Celebrity Licensing Fashion & Accessories Sports 

Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

Reading Time: 2 minutes Post Views: 5,460 Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard. The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which also manages Indian captain Virat Kohli. Being a co-owner, Rahul has been actively participating – right from the inception of the brand to regular inputs based on the design, style and quality…

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