Retail Retail Licensing 

Genius Brands International apppoints studio veteran Jeff Shapiro as VP of Retail Development

Genius Brands International, Inc. “Genius Brands” (Nasdaq:GNUS) has announced the appointment of licensing industry veteran Jeff Shapiro as Vice President of Retail Development. The announcement was made by Genius Brands’ SVP of Global Consumer Products, Lloyd Mintz, to whom he will directly report. Shapiro, who has held positions at Warner Bros. Entertainment, 20th Century Fox, Sony Pictures Entertainment, and The Walt Disney Company, will work closely with Mintz to build retail partnerships and programs for each of the company’s brands, including Rainbow Rangers, airing on Nick Jr. in the U.S.…

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Character Licensing 

Genius Brands secures four new licensing partners for ‘Rainbow Rangers’

Rainbow Rangers, the new animated adventure series for girls, which premiered on Nick Jr. on November 5, continues to attract new licensing partners in Genius Brands. Genius Brands’ SVP of Global Licensing Lloyd Mintz announced that the company has signed four new licensing partners, including Cra-Z-Art for crafts and activities, Esquire Footwear for shoes and footwear, Integrity Vitamins for developing a line of chewable, all natural, vegan, gummy vitamins for kids based on the colorful Rainbow Rangers characters, and Townley Girl for a line of age-appropriate cosmetics and a variety…

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Merchandise Licensing 

Genius Brands signs license deal with Bendon for ‘Llama Llama’

Following the recent announcement of Netflix’s renewal of season two of the Llama Llama animated series, the momentum continues for the brand with Genius Brands finalizing a new licensing agreement with leading children’s consumer product company, Bendon Inc. Bendon will create a line of branded coloring and activity books featuring the Llama Llama characters, which will be available at retailers in time for spring 2019. Bendon’s new line of products will complement Penguin Young Readers assortment of bestselling Llama Llama hardcover and board books. Bendon joins Genius Brands’ growing roster…

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Character Licensing 

Genius Brands appoints Brandgenuity as European agent for ‘Llama Llama’

Expanding the reach of its licensing program for popular and endearing children’s property ‘Llama Llama’, Genius Brands signed Brandgenuity as the brand’s licensing agent for the UK, Ireland, Spain, Hungary, Poland, and Romania.  The announcement was made by Genius Brands International’s SVP, Global Consumer Products, Lloyd Mintz. “With 20 million books in eight languages sold worldwide, not to mention the continuing success of the first season of the animated series around the globe on Netflix, Llama Llama has proven to be a concept that engages people of all ages and…

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Character Licensing 

Genius Brands appoints PhatMojo as master toy partner for ‘Llama Llama’

Genius Brands continues its licensing drive for the endearing preschool brand, Llama Llama, based on the bestselling and multiple award-winning children’s book franchise. The company has named PhatMojo, one of the fastest-growing toy and collectible companies in the industry, as the master North American toy partner.  The deal follows the recent announcement that Netflix has greenlit season two of the animated Llama Llama series, starring Jennifer Garner. “PhatMojo’s creativity in developing toys and collectibles that are both true to the brand and the vision of the originators of that brand…

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Publishing 

Genius Brands appoints Macmillan Children’s Publishing Group as publishing partner

With the appointment of the new master publishing partner for the brand, Imprint, a part of Macmillan Children’s Publishing Group, Genius Brands International, Inc. continues to build the global licensing, merchandising and retail programme for its highly-anticipated pre-school series Rainbow Rangers. As global master publishing partner, Macmillan Children’s Publishing Group’s Imprint team will develop a wide-ranging line of books, including picture books, leveled readers, story and board books for anticipated release in 2019. Imprint joins a growing list of earlier announced top-tier licensees including Mattel, Inc. (master toy), Bentex (master…

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Genius Brands signs lot of licensing agreements to expand the reach of its children’s series worldwide

In its zest to expand the reach of its children’s series worldwide with multiple new content licensing agreements, Genius Brands has signed a slate of such agreements with Da Vinci Learning, Azoomee and the American Forces Network. The deals follow Genius Brands robust presence at the global content market MIPJunior/MIPCOM, in Cannes, France where the company exhibited and initiated dialogue with a broad range of international networks and digital platforms to license its programs. Berlin-based Azoomee educational channel has also licensed, non-exclusively, short-form content for SpacePop and music videos for Thomas…

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Merchandise Licensing 

Genius Brands ropes in key licensees for its new series Rainbow Rangers

With the appointment of a trio of top-tier licensees namely The Bentex Group (apparel), Jay Franco (bedding and home décor) and H.E.R. Accessories (accessories), to create new branded products, Genius Brands continues to rope in key partners for its upcoming animated pre-school series Rainbow Rangers. The Brand is a leading media company that creates, produces and licenses children’s multimedia entertainment content and products for global broadcast, digital and retail distribution. The announcement of the new licensing partners follows recent news that Nickelodeon’s Nick Jr.  has licensed exclusive U.S. and Caribbean…

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Character & Entertainment Character Licensing Retail Licensing 

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob…

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