Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

Reading Time: < 1 minute Post Views: 3,290 Hearst Magazines has tied up with Franchise India Holdings to launch Esquire-branded whisky lounges across India. The Esquire lounges will provide an immersive brand experience inspired by the long-running men’s magazine. “The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” says Steve Ross, VP, global chief licensing director, Hearst Magazines. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience,” he added. The first Esquire lounge…

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