FC Barcelona - Licensing Corner

Barça showcase their own typography, FC Barcelona Play

July 12, 2019July 11, 2019 #ThatLicensedMerchGirlFC Barcelona, merchandising, Sports, typography

Reading Time: < 1 minutes Post Views: 2,751 From season 2019/20, Barça will have their own typography (a design of letters and numbers), called FC Barcelona Play, which stands out for being more expressive. The intention is for it to become a new identification element of the club, known for its personality and uniqueness. The new typography, which has already been seen on the shirts of the new signings in the different professional teams, is the result of a creative process that has taken into account the history of the club to the brand story…

Products Galore

Viacom18 Consumer Products launches exciting back-to-school range

April 24, 2018April 24, 2018 LC TEAMDora the Explorer, FC Barcelona, Motu Patlu, Nickelodeon, Peppa Pig, SchoolKiMasti, Superkid Shiva, Viacom18 Consumer Products

Reading Time: 2 minutes Post Views: 9,345 Nickelodeon is all set to drive away the back-to-school blues this Summer! Viacom 18 Consumer Products returns with their new range of exciting kids’ products. The range of products for school-going kids includes famous Nicktoons: Dora the Explorer Motu Patlu Superkid Shiva Peppa Pig For those with a passion for sports can also opt to choose from an exciting new range of back-to-school products from FC Barcelona. Kids can eagerly look forward to a new term at school and to make this fun, Viacom18 Consumer Products is…

Sports Licensing

FC Barcelona and Liverpool FC in an agreement for the transfer of Philippe Coutinho

January 8, 2018 licensingFC Barcelona, Liverpool FC

Reading Time: 2 minutes Post Views: 3,848 In an unique collaboration, FC Barcelona and Liverpool FC have reached an agreement for the transfer of Philippe Coutinho. The said player reportedly stands to get $192 million (€160 million / ₹ 1,220 crore) from the five-year deal. Coutinho will sign a contract for the remainder of the season and five more with FC Barcelona and will have a buyout clause of $ 481 million (€400 million). The contract makes the 25-year-old Brazilian midfielder the third most expensive deal in football history. The signing is bettered…