Cosmetic - Licensing Corner

Celebrity Licensing Fashion & Accessories

Girlfriend Goals: Khloe Kardashian, Malika Haqq launch ‘BFF Collection’

December 21, 2018 LC TEAMBecca Cosmetics, BFF Collection, Celebrity Licensing, Cosmetic, Khloe Kardashian, Malika Haqq

Reading Time: 2 minutes Post Views: 3,163 What can you do for your childhood besties? Taking the definition of ‘friendship’ to one notch higher, Khloe Kardashian and Malika Haqq have come together for the ultimate collaboration, and it’s totally #friendshipgoals. The longtime friends have partnered with Becca Cosmetics to create their very own makeup collection. Following the footsteps of Kim Kardashian and Kylie Jenner, yet another member of the Kardashian-Jenner family is entering the beauty game and so is her best friend! The limited-edition ‘BFFS collection’ was announced in a heartwarming Instagram post, where…

Celebrity Licensing Fashion & Accessories

Sunny Leone launches ‘Star Struck’ in Dubai

December 21, 2018November 11, 2021 LC TEAMCosmetic, India, MENA, Star Struck, Sunny Leone, UAE

Reading Time: 2 minutes Post Views: 4,212 Foraying into the global space, Bollywood actress Sunny Leone launched her own line of cosmetic products including lipsticks at Concept Big Brands Carnival (CBBC) 2018 in UAE. Sunny wants to take her cosmetic line even further beyond lipsticks and perfumes. A report in the Khaleej Times quoted her as saying, “I want to create a five-minute makeup kit because that’s how fast I can do my makeup. If I have to go out and get to my office, then I can do my makeup very quickly but…

Celebrity Fashion & Accessories

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

December 10, 2018 LC TEAMbrand ambassador, Cosmetic, Makeup, MyGlamm, Sidharth Malhotra

Reading Time: < 1 minutes Post Views: 2,620 Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights the ‘Guilt-free Glamour’ aspect of the brand. “I first thought I had heard wrong when a makeup brand wanted to feature me in their campaign. I mean it’s one thing to be…

Celebrity Licensing Fashion Licensing

Lakme launches first-ever Kareena Kapoor Khan cosmetics collection

August 23, 2018November 11, 2021 LC TEAMCelebrity Licensing, Cosmetic, India, Kareena Kapoor Khan, Lakme, Nykaa

Reading Time: < 1 minutes Post Views: 6,453 In what could be termed good news for all the fashion divas, Bollywood actress Kareena Kapoor Khan has launched her first ever makeup collection with Lakmé Absolute. The exclusive range is available on the beauty e-commerce store Nykaa. The Lakmé Absolute line has the theme “Shades of a Diva” and products include a lip liner, face and cheek contour, lipstick, eye definer, brow definer, and mascara. The collection is priced between Rs 800 – Rs 1300. Check out the collection here: Apart from the ‘lip definer’, the…