Collaborations Food Licensing 

MAYA THE BEE PARTNERS WITH INNOVATIVE FRENCH FOODTECH COMPANY BEE’S DREAM

Reading Time: 2 minutes Post Views: 717 MAYA THE BEE PARTNERS WITH INNOVATIVE FRENCH FOODTECH COMPANY BEE’S DREAM  Studio 100 Media has entered into a licensing agreement with  French food tech start-up Bee’s dream for “Maya the Bee”. The contract was negotiated and concluded by French licensing agency M.J.A. Licensing, which is representing several of Studio 100’s brands in France. Bee’s dream has invented a  unique concept of bringing honey directly from the beehive to the table. This premium honey is produced directly, stored, and packaged by the bees in easy-to-press individual portions that…

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Character Licensing Collaborations 

TAG Heuer partners with Nintendo to launch Super Mario Watches

Reading Time: < 1 minute Post Views: 694 TAG Heuer partners with Nintendo to launch Super Mario Watches TAG Heuer partnered with the Japanese gaming company, Nintendo, the owner of the franchise “Super Mario Bros” to launch an interactive timepiece – that would seamlessly combine the world of watches and fitness. The Limited Edition TAG Heuer X Super Mario promises to make exercising fun, as the animated dial with the iconic hero, Mario, would become more energetic as the wearer exercises. Mario is imitating a personal trainer and a cheerleader who would encourage the wearer…

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Retail Toys & Games 

Lego’s new store in Manhattan is nothing like the ordinary

Reading Time: < 1 minute Post Views: 541 Lego’s new store in Manhattan is nothing like the ordinary Lego, a popular toy brand opened a two-story store in Manhattan. This store is nothing like anyone has seen before, as it takes a huge leap on the immersive retail experience. The store offers a mini New York experience for the visitors – Statue of Liberty, One World Trade skyscraper, Empire State Building, a gargantuan Hulk statue, and an 8,80,000 block tree of Discovery. They offer unique propositions to kids with their Personalised Studio where visitors have…

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