Brand Licensing 

Bioworld Merchandising acquires Vandor to expand portfolio

Bioworld Merchandising, the industry leader in delivering officially licensed apparel and accessories for top entertainment brands announced the acquisition of Vandor. “We were impressed by Vandor’s reputation for creating unique/differentiated high-quality products, and we’re excited about our growth in the housewares and home business,” said Raj Malik, Bioworld’s CEO. The acquisition comes on the heels of Bioworld’s recent acquisition of Global Design Concepts (GDC) and launch of One61 Studio, its new technology division created to propel officially licensed products and apparel into the future. “This strategic acquisition is consistent with…

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Apparel Licensing 

ASOS Design, Fox create ‘The Simpsons’ 90s-style clothing line

ASOS Design and Fox and The Simpsons join hands to create a summer collection of apparel. The exclusive clothing line launched this week. According to a report in the Global License, the ASOS collection is inspired by 90’s party culture featuring more than 30 pieces of streetwear influenced styles, each with a nod to the iconic cast of the hit animated series. ASOS has a history of iconic collaborations with some of the world’s biggest IP and names. Bart, Homer, Marge, Lisa, Maggie, Patty and Selma, even the Kwik-E-Mart features…

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Merchandise Licensing 

Waoh! Insight Editions releases new collectible ‘Captain Marvel’ notebooks

Fans of Captain Marvel can rejoice! Before the superheroine movie hit the theatres somewhere in 2019, fans are slowly being introduced the overall look of the movie in the form of merchandise. Disney’s licensing partner ‘Insight Editions’ released new collectible Captain Marvel notebooks with red and blue covers. One of the two notebooks features Brie Larson who plays Caron Danvers aka Captain Marvel in the movie. The other book with blue cover shows off the logo and emblem that viewers witnessed at the end of ‘Avengers: Infinity War’ movie. Check…

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