Character & Entertainment Know-How 

FreakyFriday – 5 Popular Merchandise to Wear this Halloween

Reading Time: 2 minutes Post Views: 4,584 With Diwali around the corner in India and Halloween just a day after it, we might focus less on Halloween but none the less will we not miss it. Halloween is not celebrated in India yet it is an opportunity for all to dress up and host parties. Halloween is the time when you shop for whacky costumes and try to be the scariest best. The consumer spending on Halloween costumes have increased in the last decade, and this has been seen growing every year at the…

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Sports Sports Licensing 

Gold’s Gym Teams With Vibram For New Range Of Footwear

Reading Time: < 1 minute Post Views: 5,517 Gold’s Gym has teamed with Vibram to develop a range of footwear for the gym. Brand Sense Partners, Gold’s Gym’s licensing agent, brokered the deal. Under the terms of the agreement, Vibram will develop a Gold’s Gym FiveFinger cross training shoe–which can be used in a variety of workouts including running, watersports, cross training and more–in collaboration with the gym’s fitness experts. “The launch of Gold’s Gym FiveFinger cross training shoe with Vibram offers another meaningful way for fitness enthusiasts to connect with the Gold’s Gym brand…

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Mattel unveils first third-party consumer products licensing partnership in China

Reading Time: < 1 minute Post Views: 3,181 Mattel and Silvergate Media announce new partnership for popular animated series Octonauts franchise – the first third-party brand consumer products program to be managed by Mattel in China. Mattel will showcase this Octonauts partnership alongside other exciting new collaborations as part of its exhibition at the China Licensing Expo in Shanghai, from October 19-21. Peter Broegger, Managing Director, Mattel Asia Pacific said,“We are very excited about taking our partnership with Silvergate to the next level. By managing the Octonauts toy line and consumer products in China, Mattel is truly consumer first.  This consumer focused lens helps us…

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Character & Entertainment Character Licensing Entertainment Licensing 

Nintendo and Pokémon Company launch Mario Pikachu Merchandise

Reading Time: < 1 minute Post Views: 5,190 Mario Pikachu Merchandise will be available exclusively in Japan from 29th October In a new crossover between Mario and Pokémon, The Pokémon Company has announced a new line of merchandise called Mario Pikachu for release at the end of this month. The merchandise includes Pikachu Mario and Luigi plushies (shown above), Mario and Luigi themed card games, a game card case and a New 3DS LL cover. In addition, there are also playing cards, keyrings, notebooks, folders and t-shirts. The Mario Pikachu line of Merchandise will only…

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Publication Licensing Publishing 

Grumpy Cat to have three new book series by 2019

Reading Time: < 1 minute Post Views: 2,323 Random House to publish Grumpy Cat book series by 2019 Random House is set to publish a further three more Grumpy Cat books, following the success of this year’s The Little Grumpy Cat That Wouldn’t. Part of Random House’s Little Golden Books series, The Little Grumpy Cat That Wouldn’t saw Grumpy Cat’s friends try to get her to try new things, and following its launch back in July, a further three Grumpy Cat titles will hit shelves by 2019. The deal forms just one arm of Bravado’s…

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Brand Licensing Corporate Brand Institutional Licensing 

Disney Launches SPI for Sustainable Future

Reading Time: 2 minutes Post Views: 4,215 Disney’s Smart Packaging Initiative is the need of the hour for a better planet; a challenge to the toy industry With sustainability becoming an important norm in the Industry, it is packaging which makes companies to take one step behind in the process of sustainable future. For a huge company as Disney, this was a challenge as even the research revealed that two of the top five environmental concerns were to reduce the packaging and to use more recyclable materials. While they began to address this issue…

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E-Commerce Retail Retail Licensing 

OnePlus and Amazon India renews partnership for retails

Reading Time: < 1 minute Post Views: 3,021 Smartphone device maker OnePlus has renewed its partnership to retail through the Amazon India marketplace The company, which recently launched its brand webstore in India, will start retailing devices only by 2017 to ensure that customer experience is up to mark, said founder Pete Lau. “We have renewed our strategic partnership with Amazon India and will invest more in joint branding. There are many spaces to work together, including a tie-up with Amazon Prime for faster deliveries. At present, it is not our priority to expand to other marketplaces,”…

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Sports Sports Licensing 

NBA names New Era as headwear partner

Reading Time: 2 minutes Post Views: 3,128 National Basketball Association expands its global licensing program by naming new licensing partners. NBA named New Era as their official authentic headwear provider for NBA, WNBA and NBA D-League As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm®, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multiyear deal comes as the NBA celebrates its 20-year relationship with New Era,…

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Character & Entertainment Retail Retail Licensing 

Warner Bros Partners with Exquisite for Retail Loyalty Programs

Reading Time: < 1 minute Post Views: 3,262 Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes. Marking the coming together of smart promotional mechanics with world-class entertainment brands, the retail loyalty programmes will feature  DC’s iconic characters in exciting promotional campaigns across the EMEA region. Michael Shina, CEO of Exquisite, said, “We are very excited to team up with Warner Bros. Consumer Products and have the…

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Entertainment Licensing 

Sony Pictures Television acquires stake in Hopster

Reading Time: 1 minute Post Views: 10,800 Sony Pictures Television Networks has taken a minority stake in global pre-school SVOD platform Hopster, becoming a strategic equity investor and taking a seat on the company’s board “With our Pop, Tiny Pop and Kix channels, Sony is one of the top kids’ broadcasters in the UK,” noted Kate Marsh, EVP, Western Europe, Sony Pictures International Television Networks. “Investing in Hopster offers us an advantage in the fast-growing subscription kids’ space, and is a real opportunity to increase our on-demand services, working with the Hopster team to…

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