Goodyear watch collection Brand & Lifestyle Brand Licensing Collaborations 

GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes

Goodyear has combined a global licensing collaboration with a motorsport agreement to launch an exclusive watch collection with French luxury watch specialist B.R.M Chronographes. This follows the recent announcement that Goodyear has joined forces with the Algarve Pro Racing team champion European Le Mans Series, who will be showcasing the B.R.M Chronographes. GOODYEAR Launches Exclusive Watch Collection With B.R.M Chronographes The design of the timepieces will match the look of the Algarve Pro car, reflecting Goodyear’s fundamental association with motorsport. “We are excited to channel Goodyear’s rich racing pedigree and the…

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Celebrity Licensing 

FILA associates with Rannvijay Singh to launch motorsport collection in India

The Italian Brand, FILA launched its first-ever Indian motorsport collection in collaboration with youth icon Rannvijay Singh in its stores across the country. In addition of this nationwide launch, the motorsport collection launched on FILA’s Bhopal store at DB City Mall and Aashima Mall. Fueling their passion for all things motorsport, Rannvijay, and Rohan Batra (MD Cravatex Brands Limited) have taken inspiration from their own experience and from riders and drivers from across India to bring this collection to life. Cravatex Brands is the official distributor of Fila products in…

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