Character Character Licensing 

Green Gold partners with Sony Music to release Chhota Bheem – Kung Fu Dhamaka

Green Gold Animation has partnered with Sony Music,  to release the music of the iconic film franchise, Chhota Bheem – Kung Fu Dhamaka. Chhota Bheem is an Indian animated comedy adventure television series created by Rajiv Chilaka. Premiered in 2008 on Pogo TV, it focuses on adventures of a boy named Bheem and his friends in the fictional kingdom of Dholakpur. Chhota Bheem Kung Fu Dhamaka is a family entertainer animation digital 3D movie. Directed by Rajiv Chilaka, produced by Green Gold Animation, Chhota Bheem – Kung Fu Dhamaka releases in theaters on the 10th of May. Hamleys India has also…

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Character Licensing 

Aurora World highlights a new era for YooHoo at Licensing Expo

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It’s already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix in March, followed by a number of free-to-air launches. And the new show has inspired a refreshed line of YooHoo plush, with a new look and new characters. Along with the Netflix global premiere, the…

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Toy Licensing 

This February, Lego Group to unveil product range for ‘The Lego Movie 2’

Inspired by the film, The Lego Group brought to India, an array of engagement activities and its latest movie-themed product range, taking Lego lovers across age groups on an epic building journey! The Lego Movie 2 that releases worldwide on February 8 in association with the Warner Animation Group is a direct sequel to The Lego Movie (2014). The saga of the movie will continue with the launched product range through which fans will continue to live the journey of the movie. One of the most coveted products from the…

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Brand Licensing 

Walt Disney Co. India signs 44 brand association deals for Star Wars

The Walt Disney Co. India has signed as many as 44 brand association deals for Star Wars: The Last Jedi, the eighth instalment of the 40-year-old franchise which opened to rave reviews across the world last week. The film is slated for release in India on 15 December. Brand experts in the know of the deals believe that two of the brands viz Chinese smartphone maker OnePlus and automaker Tata Motors have together spent Rs36 crore in acquiring the rights from Disney and carrying out brand promotion activities. The deal…

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Event News 

Toy Retailer of the Year Awards on January 23

The British Toy & Hobby Association has disclosed the finalists of this year’s Toy Retailer of the Year Awards. This year’s awards winners will be announced during the annual Toy Industry Awards that would take place on January 23, 2018 at London’s Olympia. The gala event, which takes place on the first evening of Toy Fair, has been organised by the BTHA with the Toy Retailers Association that will also present the Toy and Supplier Awards 2017 during event. This year’s are: Independent Toy Retailer of the Year (under 150…

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