Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Apparel Licensing Celebrity Licensing Character Licensing Collaborations 

Chacha Chaudhary goes hip with Anushka Sharma’s signature brand Nush

The cult of Chacha Chaudhary is now making its way to the fashion industry with Superstar entrepreneur Anushka Sharma. The iconic comic hero Chacha Chaudhary and his giant companion Sabu will be seen on the new quirky collection of NUSH – a renowned apparel brand by Anushka Sharma. The contemporary and chic designs of the new collection aim to bring back childhood memories from the 90’s. This line will be available on all leading online shopping websites and stores. Speaking on the launch of the collection, Bollywood diva Anushka Sharma…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer posted an image…

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Celebrity Licensing Collaborations Fashion & Accessories 

Kendall, Kylie Jenner drop an apparel line & we’re drooling!

To all the fashionistas out there, the Kardashian duo – Kendall and Kylie Jenner have released a line of apparel in partnership with PacSun. The collection comprises of puffer coats, frayed denim, and cropped jackets, as per a report in Seventeen. The collection is available at Macy’s and ranges from USD 385 for the ultra-luxe faux fur coats to USD 68 for flirty miniskirts. Most of the items that the duo has launched fall under USD 100.   View this post on Instagram   Shop #KKFALL18 outerwear now @macys ❄️…

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Celebrity Licensing Fashion & Accessories 

Selena Gomez releases her first apparel collection ‘Strong Girl’

Singer and actress Selena Gomez has released her first apparel collection “Strong Girl” in association Puma under her ‘SG x Puma’ label. The collection is inspired by strong women throughout history and includes athleisurewear in shades of black, white and gray. The collection also comprises of graphic jackets, faux leather accessories, mesh tops, and a luxe velvet catsuit. Check out the collection here: Under the recently-launched SG Runner, a new shoe designed and constructed by the star has also been revealed. According to a PUMA press release, Selena “wanted to…

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Art & Design 

Artestar, Alice + Olivia create capsule line featuring Keith Haring’s artworks

Artestar has signed an agreement with Alice + Olivia by Stacey Bendet for a capsule collection featuring the artwork of Keith Haring. The apparel collection comprises of the leather jacket, reversible bomber, cardigan, tees, ball gown skirts, a clutch and booties, and a patchwork print on a denim jacket, denim skirt, and jeans. According to a report in License Global, the ready-to-wear collection marries Bendet’s primary color palette with Haring’s dancing figures and prints in patchwork collages across all the range of products. “I have always been a fan of…

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Apparel Licensing 

Richardson, Pornhub launch new capsule collection. See pics

Pornhub and Richardson have teamed up once again for a Fall/Winter 2018 capsule collection. Comprised of 13 pieces, the limited-edition range brings together the mixture of self-expression and erotica that connects the two parties. The collection comprises of co-branded hoodies, crewneck sweaters, T-shirts, caps, socks, slides, playing cards, and stickers. Check out the collection here: “We are excited to continue our collaboration with Pornhub, a ubiquitous brand and ethical platform,” said Andrew Richardson, Founder, and Creative Director, Richardson. “There are few corporate logos that symbolize community and freedom like theirs…

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Celebrity Licensing 

Celine Dion launches gender-neutral children’s clothing collection

Singer Céline Dion has associated with fashion designers Iris Adler and Tali Milchberg, the co-founders of the global children’s fashion brand NUNUNU, to create a new collection of kid’s gender-neutral clothing, CELINUNUNU. “CELINUNUNU believes that fashion builds concepts deep within our minds and changes thought patterns. It aims to free the forces of creativity and imagination in children, nurturing equality and flexibility of thought that enable kids to fully embrace who they are. It encourages children’s choices to be driven by their own true essence. CELINUNUNU instills the concept that…

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Apparel Licensing 

Baba Ramdev’s Patanjali enters branded apparel space

Baba Ramdev-led Patanjali forayed into the fast-growing branded apparel segment through its brand ‘Paridhan’. The Ayurveda company expects a sale of around Rs 1,000 crore next fiscal, according to a PTI report. The Haridwar-based firm plans to open around 100 outlets of Paridhan by the end of this fiscal and have a network of around 500 stores by March 2020, mostly on the franchise model. Targeting customers across all age groups, the company has introduced three brands – Livfit, Aastha and Sanskar. “This year, we would have a network of…

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Merchandise Licensing 

Metropolitan police to launch a line of branded merchandise

The Metropolitan Police is all set to launch a line of branded clothing and souvenirs to raise money to pay for more police on the streets. However, brand experts feel the collection is likely to be most popular among tourists and foreign buyers. The licensing deal, which will run until May 2021, has been signed with brand licensing company ThePoint.1888, after a tender process by Transport for London (TFL). The range is set to include clothing, toys and games, stationery, homeware, and souvenirs. Products will be based on the use…

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