Day: December 10, 2018

Breaking Stereotypes: Sidharth Malhotra to endorse a female cosmetic brand

December 10, 2018

Breaking the stereotypes, Bollywood actor Sidharth Malhotra stars in MyGlamm’s unique and disruptive marketing campaign strategy, where a male celebrity is the face of a makeup campaign for the first time ever. Drawing attention to the cruelty-free philosophy of the brand, Sidharth Malhotra said he liked the tongue-in-cheek approach of the #TestedOnSid campaign, which highlights […]

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PUMA and Barbie launch new fashion collection

December 10, 2018

Barbie and PUMA have joined forces to pay homage to the 50th anniversary of the iconic classic Suede sneaker. PUMA has partnered with Mattel and has created a Barbie-inspired shoe and apparel collection with a sneaker pack that includes a limited-edition Barbie doll dressed in ‘90s-inspired athleisure wear. The collection comprises of two Puma Barbie […]

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