Day: September 4, 2018

IMG partners with Tetris brand to launch licensed products in Asia

September 4, 2018

The Tetris Company has appointed IMG as its merchandise and licensing representative to launch a range of products in the Asian market until 2020. In celebration of the Tetris brand’s 35th anniversary, which is scheduled to take place in 2019, IMG will target key product categories including apparel, fashion accessories, bags and backpacks, footwear, consumer […]

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Kriti Sanon unveils Autumn/Winter collection of her fashion label – Ms. Taken

September 4, 2018

Bollywood actress Kriti Sanon unveiled the Autumn/Winter collection of her fashion label – Ms. Taken. Ms. Taken is a signature western wear line that includes tops, tunics, dresses, trousers, jackets, and denims. Check out the collection here: The actress forayed into the fashion world by collaborating with legendary cricketer Sachin Tendulkar-backed celebrity fashion company Universal […]

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Harry Potter inspired home décor collection launched. Pics inside

September 4, 2018

Warner Bros. Consumer Products has partnered with Pottery Barn, Pottery Barn Kids, and PBteen to unveil a new home decor partnership inspired by the ‘Wizarding World of Harry Potter’. The partnership spans across all three of Pottery Barn’s brands and into new product categories, including furniture, textiles, decorative accessories, holiday decor and gifting. Drawing inspiration […]

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Lavie ropes in Anushka Sharma as its brand ambassador

September 4, 2018

Lavie has signed up Bollywood youth icon and actress Anushka Sharma as its brand ambassador. The campaign has been shot in the lush greens of English countryside which will be launching soon. Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles said, “We are so thrilled to have Anushka Sharma on board for this collaboration. Her personality […]

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Shweta Bachchan Nanda launches her fashion line ‘MXS’

September 4, 2018

Shweta Bachchan Nanda launched her fashion line ‘MXS’ in association with designer Monisha Jaising with much fanfare on September 1. The duo has created 52 styles which can be worn by people across 15-55 years of age. The collection exemplifies a sense of ease, a mix and match appeal and versatility. To express his excitement, […]

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