Apparel Licensing 

Heineken partners with Kappa USA for limited-edition capsule collection

Heineken, the world’s leading international brewer partnered with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The association marks ninth year of the brewer’s highly-anticipated #Heineken100 program, that partners two global iconic brands with a rich heritage of supporting soccer style and culture As the longest running and most premium product collaboration in the beverage space, #Heineken100 continues to partner Heineken with the most innovative names in retail to develop limited-edition, co-branded products that are seeded to the 100 most influential beer drinkers of the world. “The #Heineken100…

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Brand Licensing Corporate Brand 

#MotivationalMonday: How WWE is wooing Indian customers with merchandises since 1996?

With India’s appetite and love for sports, sports licensing space has changed dynamically over the years. Sports licensing has arrived as one of the fastest growing sectors while setting bench-mark as it leverages a global fan base either via a sports star, team or the sport itself. While we are discussing sports, do you know which brand or sport brought licensing first into India? Umm, it’s not football or cricket! Confused? Well! India first experienced sports licensing in 1996 with WWE coming to India. The L&M portfolio spans various categories…

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Brand Licensing 

Italian design house Pininfarina appoints IMG as worldwide licensing representative

Italian design house Pininfarina announced the appointment of IMG as its global licensing representative in a multi-year agreement. Turin-based Pininfarina was founded by Battista “Pinin” Farina in 1930 and quickly established a worldwide reputation as the designer of many of the world’s most iconic automobiles, including Alfa Romeos, Ferraris, Maseratis, Lancias, and Cadillacs. The partnership with IMG will see the Pininfarina brand licensed across a selection of consumer categories bringing Pininfarina’s award-winning designs to a wider selection of products and consumers with a strong focus on the lifestyle sector. Paolo…

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Food Licensing TV Series Licensing 

HBO, Diageo unveil ‘Game of Thrones’ single malt scotch whisky collection

To all Lannister, Targaryen and Stark fans out there! HBO has partnered with Diageo to release eight special single malt whiskeys each representing a House from the fictional land of Westeros. The Game of Thrones whisky collection will include eight editions from various distilleries owned by Diageo. Seven of these will represent the ‘Great Houses of the Seven Kingdoms’ whereas the last one will be dedicated to the Night’s Watch. The collection comprises of: Talisker Select Reserve representing ‘House Greyjoy’ Royal Lochnagar 12 Years representing ‘House Baratheon’ Lagavulin 9-Year-Old representing…

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Fashion Licensing 

DC Comics, One61 create superhero-themed timepieces collection

DC Comics has partnered smartwatch company One61 for a line of superhero-themed timepieces. According to a report in the License Global, the Superhero Smartwatch Collection will feature Batman, The Flash, and Wonder Woman across a line of Bluetooth-capable, wearable technology. Some of the key features include iOS/Android compatibility and splash resistance. Each smartwatch offers fans a “gamified” experience. Android users can read and reply to text messages. iOS users are limited to only reading SMS texts in the notifications section of the smartwatch operating system. Customers can pre-order the Batman,…

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