Character Licensing Collaborations 

60th Anniversary of Smurfs: IMPS is preparing to paint Europe blue

To celebrate the 60th anniversary of the Smurfs, IMPS is preparing to paint Europe blue with a series of partnerships. TF1, the Smurfs’ licensing agent, brokered the transactions. The Smurfs will take over six Hammerson shopping centers in Europe through May 6, featuring numerous, branded interactions including creative workshops, Smurfette-themed fashions and a Smurfs quiz. The Centre Wallonie-Bruxelles in Paris will host “Peyo,” a retrospective exhibit that focuses on the eponymous artist, from May 25 to Oct. 28. The tiny blue characters will ride into summer with sunscreen brand Mustela,…

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Oppo, Amazon to announce new partnership on May 1

To take on the ASUS-Flipkart collaboration, Chinese smartphone maker Oppo is all set to make a major announcement in collaboration with Amazon on May 1. Earlier this month, Taiwanese PC hardware and smartphone brand ASUS made a big splash in the Indian market by announcing its partnership with Flipkart to launch the ZenFone Max Pro M1 in the country. Flipkart had signed a Memorandum of Understanding for an exclusive partnership with ASUS. Under the partnership, the first smartphone that launched is ZenFone Max Pro with Snapdragon 636 on April 23,…

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Toys & Games 

Indian gaming sector to grow to $1.1 bn by 2021: Report

The Indian gaming market, estimated at USD 338.4 million in revenue in 2017, is expected to grow threefold in four years, according to a Frost & Sullivan report. The increase would be supported by internet diffusion, sustained local development, improved digital payment infrastructure and preference towards subscription model. According to the report, the Indian gaming market is al set to increase to USD 1.1 billion in 2021, almost entirely driven by increase in mobile gaming revenue. The global games market generated revenue of USD 104.8 billion in 2016, an increase…

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#LCExcl Interview Character Licensing Corporate Brand People 

#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India talks about the recent partnership and future initiatives. Read the full interview here: Please tell us about the partnership with Disney Consumer Products and Marvel Studios On the…

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Brand & Lifestyle Celebrity 

Meet new brand ambassadors of V-Mart – Ayushmann Khurrana and Bhumi Pednekar

The leading pair of ‘Shubh Mangal Saavdhan’ Ayushmann Khurrana and Bhumi Pednekar have been signed in as brand ambassadors by V-Mart Retail Ltd. The products will include premium party wear, formals attire, pure ethnic, western wear for men, women, and kids.  Ayushmann and Bhumi have a strong connect with the young middle-class families making them perfect fit for the brand.  “V-Mart Retail Ltd is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking…

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