Day: April 30, 2018

60th Anniversary of Smurfs: IMPS is preparing to paint Europe blue

April 30, 2018

To celebrate the 60th anniversary of the Smurfs, IMPS is preparing to paint Europe blue with a series of partnerships. TF1, the Smurfs’ licensing agent, brokered the transactions. The Smurfs will take over six Hammerson shopping centers in Europe through May 6, featuring numerous, branded interactions including creative workshops, Smurfette-themed fashions and a Smurfs quiz. […]

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Oppo, Amazon to announce new partnership on May 1

April 30, 2018

To take on the ASUS-Flipkart collaboration, Chinese smartphone maker Oppo is all set to make a major announcement in collaboration with Amazon on May 1. Earlier this month, Taiwanese PC hardware and smartphone brand ASUS made a big splash in the Indian market by announcing its partnership with Flipkart to launch the ZenFone Max Pro […]

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Indian gaming sector to grow to $1.1 bn by 2021: Report

April 30, 2018

The Indian gaming market, estimated at USD 338.4 million in revenue in 2017, is expected to grow threefold in four years, according to a Frost & Sullivan report. The increase would be supported by internet diffusion, sustained local development, improved digital payment infrastructure and preference towards subscription model. According to the report, the Indian gaming […]

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#LCExcl – Combining Marvel, Acer fan base have proven to be beneficial: Acer India CMO & Consumer Business Head Chandrahas Panigrahi

April 30, 2018

The much-awaited ‘Avengers: Infinity War’ hit the theatres on April 27. Thanos’ journey to reclaim the Infinity Stones is almost upon the customers and cashing in on the hype are companies releasing exclusive Avengers-themed merchandises. Ahead of the film’s release, Acer launched special-edition Marvel Avengers-themed notebooks. In an exclusive interview with Licensing Corner, Mr. Chandrahas Panigrahi, […]

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Meet new brand ambassadors of V-Mart – Ayushmann Khurrana and Bhumi Pednekar

April 30, 2018

The leading pair of ‘Shubh Mangal Saavdhan’ Ayushmann Khurrana and Bhumi Pednekar have been signed in as brand ambassadors by V-Mart Retail Ltd. The products will include premium party wear, formals attire, pure ethnic, western wear for men, women, and kids.  Ayushmann and Bhumi have a strong connect with the young middle-class families making them […]

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